UPWARD Co., Ltd., based in Chiyoda, Tokyo, will host a press conference on February 19, 2026, at 3:00 PM to unveil its latest AI strategies focused on maximizing the effectiveness of outdoor sales activities. This event will provide insights into how AI technology can be utilized to analyze customer interactions and convert them into actionable data that enhances sales performance.
Context and Challenges of Outdoor Sales
In outdoor sales, professionals frequently engage with customers through face-to-face meetings and phone calls, generating a wealth of data that remains largely untracked. Despite the importance of this information in shaping management decisions, many organizations struggle to effectively consolidate and utilize these insights. UPWARD aims to bridge this gap by leveraging AI to transform informal communication into structured data that drives sales outcomes.
What to Expect at the Conference
The press conference will showcase specific product examples and discuss UPWARD's future AI development strategies. Attendees will have the opportunity to experience AI functionalities firsthand. The agenda includes discussions on:
1. The societal landscape and current state of sales in Japan.
2. Achievements and expectations stemming from the adoption of UPWARD.
3. The product vision of UPWARD.
4. Technical advantages of UPWARD's offerings.
5. A live demonstration of AI product features.
Features of UPWARD's AI Solutions
UPWARD focuses on enhancing sales outcomes through a suite of AI functionalities that are tailored for outdoor sales environments. The company employs innovative core technologies such as geocoding and patented stay detection to provide the following capabilities:
- - AI Speech: Automatically captures meeting moments upon arrival at client locations, summarizing discussions into actionable insights that facilitate strategic decision-making.
- - AI Scan: Transforms written information encountered in the field—such as business cards, product labels, and signs—into organized data, minimizing reliance on manual input from sales representatives.
- - Geo AI Scheduler: Analyzes visit frequency, transaction status, and historical activity to recommend the next best actions for sales teams, effectively optimizing their efforts.
These features work in harmony to support outdoor sales processes, optimizing a range of activities rather than merely increasing efficiency on a task-by-task basis.
Innovating the Last Mile of Sales with UPWARD
UPWARD stands out as an AI-driven sales enablement service designed exclusively for outdoor and on-site sales. With proprietary advanced geofencing technology, UPWARD automatically records customer interactions and offers various AI functionalities tailored for the field sales context. The service is already implemented by around 450 companies, including notable names like Kubota, Rinnai, and Shizuoka Bank—organizations that prioritize direct customer engagement as a key channel for sales.
About UPWARD Co., Ltd.
Founded in July 2016, UPWARD Co., Ltd. operates under the mission of unlocking the creativity of field workers and accelerating growth for businesses and society. By harnessing technology, UPWARD provides a DX service that allows field workers to address challenges effectively, enabling them to perform their roles regardless of location.
For More Information:
To learn more about UPWARD and attend the press conference, please register using the following link:
Registration Form. For additional inquiries, reach out to the corporate communications team at UPWARD: