Linglong Tire Partners with Chicago Bulls, Expanding Global Reach in Sports Marketing

Linglong Tire Launches Strategic Partnership with Chicago Bulls

On November 25, 2025, Linglong Tire formalized a landmark global partnership with the iconic NBA team, the Chicago Bulls. This collaboration represents a significant step forward in Linglong's ambition to enhance its sports marketing portfolio and bolster the Bulls' international growth strategy.

This announcement highlights the Bulls' commitment to deeper fan engagement through legendary experiences, both online and in-person, while strengthening their strategic alliances with top-tier brands. This shared vision aligns seamlessly with Linglong's commitment to driving innovation in tire performance and technology, particularly in materials science and structural design.

As a leading global tire manufacturer, Linglong Tire is dedicated to integrating cutting-edge technology and delivering exceptional performance in every product. Whether for urban commuting or navigating the dynamic conditions akin to an NBA game, Linglong ensures trust through strong grip, precise control, and whisper-quiet comfort. The strategic collaboration with the Chicago Bulls is pivotal in Linglong's plan to amplify its presence in the North American market.

Linglong Tire's existing North American brands, including Green Max, ATLAS, and Evoluxx, will also support this alliance. As Linglong progresses in developing its production base in Brazil, it is gradually establishing a supply network across the Americas, paving the way for localized operations and market penetration.

Furthermore, Linglong will support in-game brand initiatives and fan interaction, including the upcoming Lunar New Year game where the Bulls will celebrate the Year of the Horse on February 19, 2026. The collaboration will also entail community basketball programs and hands-on technology experience tours, as both the Bulls and Linglong strive to connect with global fans and users passionate about basketball and the superior reliability, safety, and innovation provided by high-quality tires.

This alliance with the Chicago Bulls is a testament to Linglong's relentless pursuit of excellence in both the automotive sector and the world of sports. It marks a new chapter in their journey—a commitment to fostering a culture of innovation while enhancing its global footprint in the world of sports marketing. As they move forward, the excitement around this partnership builds, promising an engaging pathway for both brands and their fans.

This strategic move not only amplifies Linglong Tire's brand visibility but also reinforces the Bulls’ efforts to connect authentically with fans across the globe. Linglong Tire’s ambition goes beyond just being a tire manufacturer; it speaks to their overarching desire to be a part of sports culture and lifestyle, creating meaningful interactions with enthusiasts around the world. In an era where brand partnerships are integral to growth and development, Linglong Tire's collaboration with the Chicago Bulls is poised to set a precedent for future alliances in the dynamic intersection of sports and industry.