Sunseeker Robotics Partners with SV Werder Bremen for Innovative Lawn Care Solutions

Sunseeker Robotics and SV Werder Bremen: A Winning Partnership



In an exciting development for the gardening technology sector, Sunseeker Robotics has announced an exclusive partnership with the Bundesliga club SV Werder Bremen. This collaboration aligns with the appointment of French rugby star Charles Ollivon as the brand ambassador in France. Together, they aim to establish Sunseeker as a premium name in wireless lawn care robots across Germany and France, presenting new lawn maintenance solutions for both individual consumers and professionals.

The partnership was officially unveiled during the club's home match against VfL Wolfsburg, signaling a commitment that is set to last until the end of the 2026/27 season. Klaus Filbry, the general manager of SV Werder Bremen, expressed excitement about the collaboration, asserting that the partnership will significantly enhance Sunseeker's visibility during home matches, strengthening its brand image in Germany.

Charles Ollivon, captain of rugby club RC Toulon and a key player in the French national team since 2014, brings invaluable sports acumen to the table. Recognized for his exceptional performance in the European Challenge Cup 2023, Ollivon's deep-seated connection to magnificent lawns, reminiscent of his rugby career, adds a unique twist to this partnership. He will represent the Sunseeker brand until the culmination of the 2026/27 season, resonating shared values of agility and precision that both the football players and Ollivon exemplify on the field.

Torsten Bollweg, CEO of Sunseeker EMEA, highlighted the company's ambition, stating, “As an emerging innovator in the outdoor motorized equipment sector, we are ready to challenge established brands and reshape the market.” The historical significance and successful track record of SV Werder Bremen, together with its robust local presence, align with Sunseeker's goals for sustainable growth and community engagement.

Earlier this year, Sunseeker hosted a successful brand event in Germany to announce its ambitious European expansion plans and showcase its cutting-edge technology, which includes fully autonomous driving and effective terrain-adapting mowing systems. By delivering over two million gardening devices annually, Sunseeker has positioned itself among the top three global leaders in robotic lawn mower market share.

Looking ahead, Sunseeker aims to ramp up its investment in research and development (R&D), enhancing its expertise in intelligent lawn maintenance and expanding its leadership role in Germany while also increasing its footprint in Europe, Asia, and North America.

About Sunseeker


Founded in 2009, Sunseeker stands as a global frontrunner in intelligent lawn care, seamlessly blending tradition with cutting-edge technology to provide effective and user-friendly solutions. Gaining recognition with first-generation wireless robots (2019-2023), the company is dedicated to pioneering automated lawn care standards. With a workforce of over 400 R&D engineers and a portfolio of more than 600 product patents, Sunseeker continues to lead the advancement of smart outdoor technology.

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Topics Consumer Products & Retail)

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