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Celebrate Sweet Comfort: Lovesac and Van Leeuwen Launch Collaborative Collection

As National Ice Cream Day approaches, two beloved brands, Lovesac and Van Leeuwen Ice Cream, unveil an exciting collaboration that encapsulates both comfort and indulgence. This limited-edition project marks a celebration of Van Leeuwen's iconic Honeycomb flavor that has captivated hearts for a decade.

A Comfy Sweet Spot

The collaboration introduces a series of custom CitySac Covers, designed to mirror the creamy richness and delightful flavors of Van Leeuwen's ice cream. Each Cover, available for $525, comes in three lavish shades reflective of its inspiration:

• - Honeycomb: A warm golden caramel reminiscent of the best-selling flavor.
• - Sicilian Pistachio: A rich green tone that balances boldness with elegance.
• - Strawberry: A soft blush hue that evokes the essence of summer sweetness.

Each cover is crafted with a built-in pocket, ready to hold a scoop of cool ice cream or a spoon, ensuring your dessert is always within reach.

Celebrating 10 Years of Flavor

The Honeycomb flavor itself stems from humble beginnings as a limited-time offering but soon became a permanent staple due to overwhelming popularity. “Honeycomb began as a limited-time special, and it took on a life of its own,” shared Ben Van Leeuwen, co-founder of Van Leeuwen Ice Cream. He expressed enthusiasm about collaborating with Lovesac, saying, “We’re excited to celebrate the flavor on National Ice Cream Day.”

In honor of Honeycomb's anniversary, Van Leeuwen will be serving $3 scoops all day at their locations on National Ice Cream Day, July 20. New Yorkers can visit the Tribeca store, transformed into the official Honeycomb Hub, from noon to 3 PM to enjoy themed decor and exclusive treats.

Exclusive Giveaways and Special Events

The collaboration offers more than just plush seating options. The first 100 guests to the Honeycomb Hub will receive a scratch-off ticket for a chance to win exciting prizes, including:

• - The exclusive Lovesac x Van Leeuwen Honeycomb CitySac
• - A Van Leeuwen x Material Kitchen ice cream scooper alongside 4 pints of Honeycomb ice cream
• - Free scoop cards
• - Autographed cookbooks
• - Van Leeuwen merchandise

Additionally, fans can enter a giveaway on Instagram for a chance to win a combination of the CitySac, a 3-gallon tub of Honeycomb ice cream, and a new Van Leeuwen x Material ice cream scooper. Keep an eye on both brands’ Instagram pages for more details.

A Sweet Partnership with Purpose

Shawn Nelson, the CEO and Founder of Lovesac, remarked on the collaboration's significance: “At Lovesac, we enjoy collaborating with brands that share our dedication to providing exceptional products.” This partnership not only showcases the innovative spirit of both brands but also emphasizes the importance of celebrating creativity and flavor.

The Lovesac x Van Leeuwen collection is set to launch on July 18, available for purchase on Lovesac's website while supplies last. Whether you’re lounging in style or treating yourself to ice cream, this delightful collection promises to elevate summer in the sweetest way possible.

About the Brands

Van Leeuwen Ice Cream started as a yellow scoop truck in NYC in 2008 and rapidly expanded with an emphasis on using high-quality ingredients. Today, its shops spread nationwide, offering both dairy and vegan options. On the other hand, Lovesac has earned its reputation for its innovative furniture solutions tailored for modern living, blending comfort and technology seamlessly into everyday life.

This summer, make the most of National Ice Cream Day by indulging in your favorite flavors while enjoying the plush comfort that only Lovesac can provide!