NEXPRO-PR Launches Monthly PR Campaigns to Boost Brand Awareness

NEXPRO-PR Launches Monthly PR Campaigns

NEXPRO-PR, operated by Winnavi Corporation based in Chuo City, Tokyo, has initiated a unique Monthly PR Campaign designed to maximize brand awareness through consistent messaging from influencers. This innovative marketing plan allows companies to engage in influencer PR services on a monthly subscription basis. Unlike one-off campaigns, this model offers the advantage of steady information dissemination which leads to enhanced brand recognition, community building, and sales promotion—ensuring a more stable approach to marketing.

Campaign Overview

Name: Monthly PR Campaign

Campaign Details:

- Frequency: Multiple PR posts by influencers each month, focusing on platforms like Instagram and TikTok.
- Content Formats: Support for various formats including Stories, Reels, and Short Videos.
- Reporting: Monthly reports tailored to the brand, analyzing reach and engagement metrics.
- Target Audience: Businesses and brands interested in ongoing PR efforts for their products or services.

Initial Benefits:

- Free additional Stories for the first month.
- One extra influencer included at no charge.

Key Features

- Consistent Brand Exposure: Regular monthly posts facilitate long-term recognition and connection with consumers.
- Budget Predictability: Fixed monthly fees make it easier to plan budgets and eliminate unnecessary advertising costs.
- Data-Driven Adjustments: Monthly reports allow brands to optimize future content and strategies based on performance metrics.

Usage Cases (Hypothetical)

- Cosmetics Brands: Continuous updates and launches to keep the audience engaged with new products.
- Apparel Brands: Seasonal outfit posts to inspire potential customers.
- Food & Beverage Brands: Regular reviews and recipe suggestions to stimulate interest.
- Service Industry: Experience-based reviews and event announcements to attract new audiences.

Future Prospects

NEXPRO-PR aims to support brand growth through fan marketing driven by continuous engagement. Moving forward, the company plans to integrate monthly PR efforts with event appearances, live streaming, and promotions in physical stores, offering a comprehensive campaign approach.

Official Links:

Comment from the CEO

According to Takeshi Ohashi, CEO of Winnavi Corporation, "Traditional social media promotions have been largely based on one-off campaigns, which made it challenging to establish ongoing brand recognition. The introduction of our Monthly PR Campaign aims to deliver the brand's appeal to consumers consistently through regular influencer engagement. At NEXPRO, we strive to provide a ‘sustainable PR model’ that can be easily used by businesses of all sizes, supporting the growth of various industries like cosmetics, fashion, food, and services. We also plan to enhance our marketing efforts by combining social media strategies with real-world events and live streams in the future."

About NEXPRO

NEXPRO is a Japanese-Korean influencer management agency committed to cultivating the next generation of creators under the principle of bridging cultures. They manage influencers, models, VTubers, and streamers while also engaging in diverse activities such as PR and advertising services via social media, hosting cross-cultural events, and promoting brands. Their mission focuses on creating new value in both Japanese and Korean markets and reaching a global audience.

Official Links:

Company Overview

- Company: NEXPRO (Winnavi Corporation)
- Location: Shibuya City, Tokyo
- Representative: Takeshi Ohashi
- Business Activities: Influencer management, PR advertising agency, apparel and cosmetics brand operation, recruitment, and event production.
- Official Website: Winnavi Site