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Crayola and McDonald's Partner for Imagination in Happy Meals

In a groundbreaking collaboration, Crayola has teamed up with McDonald's to redefine the Happy Meal experience for children around the globe. This initiative is aimed at fueling children's creativity and transforming ordinary family moments into extraordinary journeys of artistic expression.

The newly launched Happy Meal, featuring exclusive co-branded sets and space-themed toys, is designed to inspire hands-on creative fun that families can enjoy together. The limited-edition Planet McDonald's Happy Meal will be available in participating McDonald's restaurants across more than 60 countries including regions in Europe, the Middle East, Africa, the UK, Asia, and Canada, with availability dependent on local markets until March 2026.

This innovative campaign also introduces an interactive digital experience where kids can scan their creative artwork and watch it come to life in an engaging cosmic environment. As children explore, learn, and create, they embark on a unique journey that seamlessly blends art with technology.

Anna Roca, the head of global partnerships at Crayola, emphasized the brand's mission, stating, "Crayola's mission has always been to inspire every child to explore creativity, discovery, and self-expression. This partnership with McDonald's brings this mission to life in a bold and unexpected way. We are excited to work with McDonald's to turn one of the most beloved family treats — the Happy Meal — into a creative adventure, filling the universe with color and imagination."

The Happy Meal boxes and promotional campaign showcase vibrant artwork created by children, celebrating authentic creativity and highlighting the essence of the initiative. In a first for both companies, Crayola has become the official crayon supplier for McDonald's, incorporating their creative intellectual property into all marketing touchpoints. This collaboration supports parents' desires for meaningful, hands-on play, giving kids new ways to enrich their artistic adventures in a digital universe.

Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald's, added, "At McDonald's, we continually seek ways to create fun, wonder-filled experiences that connect families in meaningful ways. This unique partnership with Crayola enables us to provide personalized and interactive experiences that bridge culture and creativity through a cosmic journey, allowing children to take the reins of their own narratives."

This partnership between Crayola and McDonald's marks a significant step forward in making art accessible and encouraging creative expression among young minds. As families come together to enjoy these new Happy Meals, they can look forward to adventures that both inspire and entertain, turning their everyday moments into spectacular explorations of creativity and fun.