Crasco Group Achieves Record Sales of 7.58 Billion Yen for 2024

Crasco Group, based in Kanazawa, Ishikawa Prefecture, has announced its record consolidated sales of 7.58 billion yen for the fiscal year 2024. In the face of significant challenges posed by the Noto Peninsula earthquake and unprecedented inflation, Crasco has remarkably maintained its dominant position, being recognized as the No.1 leasing agency in Ishikawa for 12 consecutive years and leading the Hokuriku region in property management for four years running. Combining this robust foundation with innovative design and AI technology, the company is steadfastly moving towards its 2030 vision, known as "GO100," which targets a sales goal of 10 billion yen, average annual salaries of 6 million yen, and 120 holidays a year.

Three Key Drivers Behind Sales Growth

Crasco's record sales are driven by three main factors, fortifying its regional leadership with AI technology and design, and establishing a growth cycle that benefits its personnel. By transforming the pressures of inflation and natural disasters into opportunities through unique "rent increase strategies" and operational efficiencies, Crasco has assuredly built a growth engine towards achieving its "GO100" vision.

1. Leveraging No.1 Market Share in Hokuriku for Effective Leasing and Management
Crasco has developed a distinctive leasing system that utilizes vast field data from its extensive management and brokerage experience in Hokuriku, enabling the swift resolution of vacancies. The combination of deep market knowledge and AI-driven analysis facilitates both minimization of vacancy periods and the maximization of profits for property owners.
- Overwhelming Market Presence: Crasco boasts a 12-year consecutive first-place record in leasing brokerage in Ishikawa (9,429 cases) and has maintained its status as Hokuriku's No.1 in managed properties for four years running (22,614 units).
- Data-Driven Market Analysis: Their extensive experience and data enable precise market assessments, aligning optimal rent settings with landlord profitability.

2. Surpassing Inflation with Strategic Rent Increase Initiatives
Instead of lowering rents to fill vacancies, Crasco actively enhances property values through strategic proposals combined with design.
- Value Creation through Renovation: Their national rental renovation brand, "Renotta," promotes selection reasons that lead to properties achieving above-market rents, even for older buildings.
- Steady Revenue Growth: By implementing value-up suggestions during property listings, lease renewals, and renovations, they successfully increased rents for over 1,600 units, generating approximately 71.65 million yen in new cash flow for property owners annually.

3. Building a Growth Operating System Through AI Utilization and Talent Development
Crasco integrates AI not merely as a tool for efficiency but as a "partner" that supports employees' education and thinking across all operations. They have established structured development programs, including e-learning and training, empowering inexperienced staff to grow into professionals swiftly.
- Knowledge Sharing and Skill Enhancement via AI: By systemizing instant access to past successes and expertise through AI, Crasco fosters early contribution from newcomers while allowing seasoned employees to focus on advanced consulting tasks.
- Creating Opportunities for Growth with DO IDEA AWARDS: This internal award recognizes innovative solutions that improve customer satisfaction, with 70% of submissions in 2025 being AI-related, emphasizing grassroots-driven innovation.

Social Responsibility: Recovery from the Noto Peninsula Earthquake and Elevating Regional Value

Just two days after the Noto Peninsula earthquake, on January 3, 2024, Crasco initiated housing support efforts, recognizing the urgent need for secure housing post-disaster. Leveraging its managed properties for swift occupancy support reflects their corporate mission. Moreover, the rent increase strategy aims to enhance the overall quality of rental properties regionally, contributing to sustainable urban development. Crasco envisions embodying a "GO FUN LIFE" (Enjoyable Life) for the entire community.

Comment from Crasco President Noriaki Omura

"Achieving sales of 7.58 billion yen marks a crucial milestone towards reaching our ambitious goal of 10 billion yen by 2030. Our pursuit is not merely about scaling dimensions; with the powerful wings of AI, we strive to become a professional collective that enhances the happiness of property owners and tenants, allowing our employees to work with pride. We aim to provide property owners with a robust income base, tenants with inspiring living spaces, and employees with a prosperous future. Through a combination of data, design, and field-driven improvements, we will continuously implement our 'triple win' approach. Furthermore, our ambition transcends Crasco alone; we aspire to elevate the real estate sector into a more creative, healthier industry that the next generation admires, utilizing AI not just for efficiency but as a catalyst for skill enhancement and value delivery, thereby uplifting the industry's productivity. Our vision will extend to partner real estate companies, transforming the Japanese property industry into a globally admired creative sector."