Genesis Motor America Appoints Veteran Amy Marentic as CMO to Drive Brand Growth

Genesis Motor America Appoints Amy Marentic as Chief Marketing Officer

Genesis Motor America has made a significant move by appointing Amy Marentic as their new Chief Marketing Officer. With an impressive background in automotive marketing and over 25 years of experience in the mobility sector, Marentic is expected to play a crucial role in shaping the brand's marketing strategy across the United States.

In her new role, Amy Marentic will oversee all marketing endeavors for Genesis, focusing on increasing brand awareness and expanding market share. Reporting directly to Tedros Mengiste, the Chief Operating Officer of Genesis Motor North America, she will lead the U.S. marketing division, developing and implementing comprehensive strategies aimed at engaging consumers effectively. This includes national and regional advertising, multicultural and digital marketing, as well as customer relationship management (CRM) efforts.

Tedros Mengiste expressed enthusiasm about Marentic's appointment, emphasizing her proven track record in driving transformation and growth within the automotive and technology industries. Under her leadership, Genesis aims to strengthen its visibility through various consumer touchpoints and attract more customers into the Genesis family.

Before joining Genesis, Marentic held positions that showcase her expertise and innovative approach. Most recently, she served as President of Global Solutions at Circana, where she was instrumental in optimizing media and trade spending for various global clients, achieving notable revenue growth. Additionally, her tenure at Google, where she was the Global Automotive Director, provided her with vital knowledge in digital transformation, contributing significantly to the company's advertising revenue.

Marentic's extensive experience at Ford Motor Company, where she held multiple leadership roles, further solidifies her qualifications for this position. As General Manager for the Ford Icons business, she played a crucial role in the branding of iconic models like Bronco, Mustang, and Raptor. She also served as President of Lincoln Asia Pacific, being recognized across the industry for her excellence in product development and innovative marketing strategies.

With a background in aerospace engineering and a master’s degree in industrial and manufacturing engineering from the University of Michigan, Marentic's educational credentials complement her professional achievements. Her appointment comes at a critical time as Genesis continues to carve out its niche in the competitive automotive market.

Genesis Motor North America prides itself on delivering high-quality design, safety, performance, and innovation, all aimed at a sustainable future. The company’s dedication to customer-centric experiences reflects the cultural heritage of South Korea, where recipients of their services are treated as ‘son-nim,’ or honored guests.

Currently, Genesis offers an expanding lineup of award-winning vehicles, including SUVs, sedans, and electric models through its robust network of over 200 independent retailers across the U.S. The brand's flagship experience center, Genesis House, located in New York City, serves as a hub for consumers to discover the latest offerings from the brand.

As Amy Marentic steps into her role as CMO, the automotive community eagerly anticipates how her extensive background and innovative approach to marketing will influence Genesis Motor America's strategies and success moving forward. The goal is clear: to enhance brand visibility, drive sales, and welcome more customers into the evolving Genesis family of vehicles.

For more information on Genesis Motor America's latest developments, you can explore their media site or visit their official website.