#USA #Newark #Timothée Chalamet #Lucid Gravity #James Mangold

Lucid Group's New Campaign Featuring Timothée Chalamet and James Mangold

Lucid Group, Inc., known for producing some of the world's most sophisticated electric vehicles, has unveiled an exhilarating new marketing campaign titled "Driven". This campaign marks the beginning of a multi-year partnership with Academy Award-nominated actor Timothée Chalamet, who steps into the role of the global brand ambassador for Lucid.

Directed by the esteemed filmmaker James Mangold, known for his work on films like Ford vs. Ferrari, the new campaign prominently features the Lucid Gravity, a fully electric SUV designed for adventure and exploration. The narrative follows Chalamet and his on-screen bride, Larsen Thompson, as they embark on an adventurous journey after their motorcycle breaks down in the vast desert. Their quest leads them to a secluded government facility, where they discover the Lucid Gravity—their ticket to freedom and exploration.

The campaign emphasizes not only the vehicle's stunning design but also its unmatched performance capabilities, positioning the Lucid Gravity as more than just a mode of transportation—it’s a revelation. In this cinematic depiction, the Gravity embodies a sense of wonder and excitement, making it clear that the combination of space, speed, and autonomy it offers is truly extraordinary.

The campaign will be showcased in various formats, including 30-second and 60-second spots, as well as a two-minute extended director's cut that further explores the shared vision between Mangold and Lucid. This approach aims to redefine traditional brand partnerships by delivering a narrative experience that invites viewers into the world of Lucid, rather than merely highlighting vehicle specifications.

According to Akerho "AK" Oghoghomeh, Lucid's Senior Vice President of Marketing, the collaboration with Chalamet and Mangold represents an exciting new chapter for storytelling at Lucid. He noted that the partnership allows for an exploration of how cinematic art can bring to life the capabilities of the Lucid Gravity, showcasing its versatility and performance compellingly.

The campaign also features Tanner Foust, a recognized professional driver and stunt performer, ensuring that the adrenaline-filled sequences resonate with viewers. In addition, a unique arrangement of Yeah Yeah Yeahs' song "Burning" adds an energetic backdrop to the visuals, enhancing the overall experience.

As the Lucid Gravity continues to take center stage in the campaign, its impressive features as a three-row electric SUV come into focus, appealing to those eager to explore the world with family and friends. With the performance of a sports car, the Gravity accommodates up to seven passengers comfortably, making it ideal for adventurous individuals or families.

Timothée Chalamet excels in this role, bringing his distinguished acting skills to the forefront. A two-time Oscar nominee, Chalamet recently won his first Screen Actors Guild Award for his portrayal of Bob Dylan in A Perfect Stranger, directed by Mangold. Later this year, he is set to star in Marty Supreme and next year in Dune Part Three.

In conclusion, Lucid Group's new advertising campaign, driven by high-caliber talent and a compelling narrative, signifies a progressive step in how the brand communicates its message. By embracing storytelling rather than simply showcasing features, Lucid invites audiences to experience the essence of the Lucid Gravity and the luxury of electric driving in an engaging and innovative way.

Lucid Group, based in Silicon Valley, continues to push the boundaries of electric vehicle technology with its award-winning Lucid Air and the newly introduced Gravity, striving to offer high performance, sophisticated design, and unmatched energy efficiency. Their vehicles are assembled in a cutting-edge manufacturing facility in Arizona, representing the future of sustainable travel.