Daito Corporation Enhances Referral Hiring Through Trust with Employees

In the heart of Tokyo's Ginza district, Daito Corporation has been making considerable strides in enhancing its referral hiring processes. Known for its exquisite dining experiences at venues such as 'Kitaōji' and 'Higashiyama', the company has not only focused on providing culinary delights but has also prioritized building lasting relationships with its workforce. The result? A remarkable increase in part-time hires, with referral hires comprising approximately 40% of total recruitments in the last year alone—a 29% rise compared to pre-pandemic levels.

Strengthening Employee Engagement for Increased Referrals

Daito Corporation adheres to a strong mission: to convey the essence of Japanese culinary culture through skilled chefs, making interactions with local communities both enjoyable and enriching. The company aims to celebrate its 100th anniversary in 2027 while continuing to spread the beauty of Japanese cuisine globally.

In line with its vision of fostering happiness for all associated with the company, Daito promotes an inclusive management style where every partner gets the opportunity for growth and career advancement. With the implementation of initiatives like the 'Itamae Open School', which allows employees to learn while working, Daito has garnered attention for its efforts in developing global talent. Furthermore, an equal career path is ensured for foreign employees alongside their Japanese counterparts, contributing to a skilled and diverse workforce.

As part of enhancing employee engagement, Daito has witnessed a substantial increase in referral hiring since 2024. This strategy is further supported by the cultivation of a positive, proactive culture among employees who are now more inclined to recommend potential hires, fostering a sense of loyalty and community within the workforce.

Creating a Positive Hiring Loop

In today’s challenging hiring landscape, where talent acquisition remains paramount, Daito has focused on establishing a positive cycle of 'people bringing in people' through referral hiring. As of June 2024, referrals accounted for around 40% of part-time positions, a clear testament to the success of this strategy. Recognizing that referrals come from employees who fully understand the job roles and company culture, the benefits extend beyond mere recruitment; they also enhance the training and retention processes for new hires.

The company has intensified its communication with employees, further bolstering their loyalty and creating a more open corporate culture. With the rise in referrals, employees are more willing to share opportunities with their networks, evidenced by the growing mindset of 'If there’s a good candidate, let’s introduce them'.

Utilizing Communication Tools to Support Referral Processes

Daito has also embraced modern tools to support its referral strategy, notably the 'D-Community' internal communication platform. This innovative tool is designed to strengthen trust among employees and promote loyalty towards the company by facilitating open dialogue and engagement.

D-Community focuses on creating enjoyable, profitable, and educational experiences for employees. It includes direct support channels for labor and HR queries, as well as wellness benefits related to dining at company restaurants. Currently, nearly all locations have adopted this system, with a participation rate of around 60% among part-time staff, highlighting its effectiveness in fostering a cohesive work environment.

About Daito Corporation

Founded in 1927, Daito Corporation operates multiple dining establishments, with a significant presence in the Ginza area, including 'Kitaōji' and 'Higashiyama'. The company manages 26 domestic locations along with one establishment in Bangkok, Thailand, with plans for further international expansion.

Daito’s mission is to share the charm of Japanese culinary tradition with local communities and the world, ensuring that 'deliciousness' and 'enjoyment' are at the core of their offerings. In the fall of 2022, Daito launched the 'Itamae Open School', a program allowing individuals of all career stages to learn while gaining practical experience in their restaurants. With a focus on elevating the craftsmanship of chefs, Daito is committed to enhancing the appeal of Japanese cuisine for future generations.

Company Overview

- Company Name: Daito Corporation
- Headquarters: 1-5-6 Kaji-cho, Chiyoda-ku, Tokyo, Japan
- Founded: May 1927
- CEO: Takuya Kitao, President
- Business Areas: Restaurant management, planning, operation, and real estate leasing
- Website: Daito Corporation