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Nutrish™'s Bold Transformation in Pet Nutrition

Nutrish™, a prominent brand specializing in dog and cat food, is embarking on an exciting journey with a fresh brand evolution that promises to enhance the nutritional experience for pets and their owners alike. As the demand for purposeful nutrition rises among pet parents, Nutrish™ is making a concerted effort to strengthen the bond of trust and transparency between pet owners and the food they provide for their beloved animals.

This new chapter in Nutrish™'s evolution is centered on the pivotal aspects of sensible nutrition, straightforward communication, and building confidence among pet parents. The brand has unveiled redesigned packaging that not only modernizes its appearance but also emphasizes clarity in product benefits. This redesign serves to reflect Nutrish™'s ongoing commitment to delivering quality nutrition that pets deserve.

With a saturated market filled with diverse pet food options, Nutrish™ recognizes the challenge pet parents face in making informed decisions for their furry family members. The new packaging features enhanced visuals and simplified messaging around the nutritious ingredients that comprise each recipe, making the shopping experience smoother and more informative. Among the highlights of this redesign are the Whole Health Blend recipes which cater to the needs of dogs and cats by promoting Active Mind, Healthy Body, and Balanced Energy support, significantly contributing to pets' overall well-being.

Tracy Fleischhacker Quigley, Senior Brand Director of Nutrish™ at Post Consumer Brands, highlighted the intent behind the brand's evolution: “This is not just about a new look, but rather a reaffirmation of our promise to pet parents. We've been listening intently to what consumers seek—confidence in their nutritional choices for their pets—and we are thrilled to present a brand refresh that mirrors our commitment to sensible nutrition.”

To celebrate this brand transformation, Nutrish™ is organizing a special event titled "New Look, Same Nutrish – A Brand Evolution". Taking place on May 20 from 6 PM to 8 PM at Torch & Crown's Union Square location in New York City, the occasion is timed to coincide with National Rescue Dog Day. This event not only highlights the updated brand but also focuses on raising awareness for shelter pets and the importance of pet adoption. A variety of activities will be available for attendees including VIP pet grooming sessions, red-carpet photo opportunities, sampling stations for pets, and collaboration with the North Shore Animal League America to facilitate on-site adoptions.

Joanne Yohannan, SVP of Operations at North Shore Animal League America, expressed excitement over the partnership: “As Nutrish™ embarks on this significant new chapter, we are proud to collaborate with them for this engaging event. Their support aligns with our mission to offer invaluable starts to shelter animals and shine a light on the responsibilities of pet ownership and the joy of adoption.”

In its pursuit of enhancing the well-being of pets, Nutrish™ has consistently demonstrated its commitment to animal welfare through its partnership with The Rachael Ray Foundation®. Since inception, Nutrish™ has contributed over $95 million towards both animal and human charitable causes, emphasizing their dedication to community support.

For those eager to learn more about Nutrish™ and the impactful work of The Rachael Ray Foundation®, further details are available at nutrish.com.

ABOUT NUTRISH™

Nutrish™ stands as a stalwart brand within the Post Consumer Brands portfolio, renowned for delivering thoughtfully crafted dog and cat food recipes that focus on quality ingredients. Each purchase of Nutrish™ helps support The Rachael Ray Foundation®, which actively funds initiatives targeting animal rescue, fostering, adoptions, and providing medical care and resources to animals in need.

ABOUT POST CONSUMER BRANDS

Based in Lakeville, Minnesota, Post Consumer Brands is part of Post Holdings, Inc., a company committed to delivering an array of delightful food options for every palate and financial capability. The company proudly houses a diverse range of beloved brands, including Honey Bunches of Oats™, Peter Pan™ peanut butter, and Kibbles 'n Bits™, ensuring that they cater to a wide array of consumer tastes. Visit www.postconsumerbrands.com for more information.

ABOUT NORTH SHORE ANIMAL LEAGUE AMERICA

As a premier no-kill rescue and adoption organization, North Shore Animal League America has saved over 1.2 million lives and embraces a mission to not only rescue but also provide educational initiatives aimed at enhancing animal welfare. For additional details on their vital work, check out www.animalleague.org.