Car Utilization Among Enthusiasts: Insights from a Recent Survey

Park 24 Co., Ltd., headquartered in Shinagawa, Tokyo, conducted a survey targeting members of its driver-oriented membership service, Times Club. This survey explored the relationship between car usage and enthusiast activities, commonly referred to as "pushing activities" or "oshi-katsu" in Japan. The results shed light on the increasing trend of car utilization among young people engaging in these fandom-related activities.

Key Findings

The survey presented several interesting insights:
1. Approximately 25% of respondents engage in "oshi-katsu", with a higher prevalence among younger individuals.
2. The top three genres of obsession include artists, idols, and sports.
3. Nearly half of the participants who are involved in "oshi-katsu" utilize cars, citing efficiency and ease of group travel as their main reasons.

Rising Popularity of Oshi-Katsu

The survey indicated that approximately 23% of respondents are currently participating in some form of "oshi-katsu". This activity appears to be solidifying as a lifestyle choice among diverse age groups. When divided by age, 38% of those in their 20s are engaged in these hobbies, compared to 31% of those in their 30s, and 24% of those in their 40s. The participation rate decreases with age, yet even among respondents aged 50 and above, about 20% engage in such activities, showing a wide demographic spread.

Preferred Genres

When asked about their areas of interest in "oshi-katsu", 38% of respondents identified as supporters of artists, while 19% expressed an interest in idols. This indicates that the music sector plays a significant role, making up more than half of the engagements. Following this, 14% indicated sports as their focus, with 9% supporting anime, and 5% leaning towards actors or talents. A variety of other interests were noted as well, including a small percentage of responses indicating affection for animals, mascots, and historical sites.

Car Usage in Oshi-Katsu Activities

Among those engaged in "oshi-katsu", 45% reported that they have used cars to facilitate their activities. The primary reason for using cars was for attending concerts or live events, accounting for 67% of responses. Following closely, 40% utilized cars to access events or performances, while 20% used them for purchasing merchandise. Notably, these activities often take place in venues that are more easily reachable by car, and transporting a significant amount of shopping makes car travel preferable.

Additionally, around 15% of respondents mentioned using cars for pilgrimage tours to locations featured in their favorite works or spots frequented by their beloved stars. This indicates that car usage contributes to the extension of their exploration regions related to their interests.

Survey participants who have utilized cars for their "oshi-katsu" activities cited "efficient travel" as the primary reason, chosen by 57% of respondents. They noted that cars also provided advantages in circumstances where they had to carry multiple items or when traveling at night or early morning – situations where public transportation might present challenges. Furthermore, many participants took the opportunity to enjoy surrounding attractions, indicating a more active engagement with their hobbies.

The survey highlights that almost half of the respondents involved in "oshi-katsu" have adopted cars as a convenient mode of transportation. This transportation method facilitates not only attendance at live events but also allows for visits to significant cultural sites and exploration of local areas.

With services like Times Car, which offer 24/7 access to vehicles across Japan, fans have the flexibility to travel at their own pace while supporting their interests efficiently. This service could significantly enhance the experience of engaging in "oshi-katsu", accommodating the needs of merchandise transport and long-distance travel.

Survey Overview

- Target Audience: Members of Times Club who joined after March 2, 2025, and have recently used Park 24 Group services, such as parking spaces, car-sharing, or rental services.
- Survey Method: Anonymous internet survey.
- Survey Period: March 2, 2026, to March 10, 2026.
- Number of Valid Responses: 4,752 respondents.

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