Blue Diamond Growers Partners with New PR Agency to Boost Almondmilk Marketing
Blue Diamond Growers (BDG), the largest almond cooperative globally, has recently announced a strategic partnership with 'Team BDG', a team from the specialty agency FleishmanHillard. This selection comes as part of BDG’s ongoing commitment to elevate its marketing and corporate communications, particularly aimed at enhancing the cultural relevance of almondmilk in today's market.
The decision to engage Team BDG followed a comprehensive two-month Request for Proposal (RFP) process designed to identify an innovative communications partner capable of invigorating the almond category. Maya Erwin, Vice President of Marketing and Innovation at Blue Diamond Growers, expressed confidence in the team's capabilities, saying, "The team distinguished itself early by utilizing industry-leading tools and developing a tailored audience segmentation strategy." She emphasized that they demonstrated expertise in not only corporate communications but also in ingredient storytelling and media relations, all while fostering a collaborative spirit.
The President of Team BDG, Justin Goldsborough, echoed this enthusiasm, stating that the opportunity to engage today’s culture-obsessed consumers about the benefits of almonds and almondmilk represented an exciting challenge. "We are eager to collaborate with Blue Diamond to navigate the current dynamic environment and connect with consumers effectively," he said.
Blue Diamond Growers has a rich history that dates back to its establishment in 1910, where it played a crucial role in creating the California almond industry. Representing around 3,000 almond growers in California, BDG has established itself as the foremost marketer and processor of almonds worldwide. Its commitment extends beyond marketing; the cooperative strives to deliver high-quality almonds and related products to consumers around the globe. BDG operates under a strong ethos—dedicated to providing sustainable and nutritious almond options.
The cooperative employs approximately 1,300 individuals in various sectors, including processing plants, receiving stations, and retail outlets. With the new partnership in place, BDG aims to amplify its marketing efforts, particularly for almondmilk, a product that has seen fluctuating trends in consumer interest. The focus will be on emphasizing the health benefits and versatility of almonds, which are increasingly becoming the foundation of numerous plant-based products.
As consumers shift towards healthier lifestyles, Blue Diamond Growers recognizes the need to adapt its messaging to resonate with contemporary audiences. The strategic move to partner with Team BDG is expected to yield innovative marketing campaigns and effective communications that will further highlight the brand's commitment to quality and sustainability. The future looks bright for Blue Diamond Growers as they embark on this new chapter to redefine their marketing strategies and enhance consumer engagement with almonds and almond-based products. For more information about their offerings, visit www.bluediamond.com.
The decision to engage Team BDG followed a comprehensive two-month Request for Proposal (RFP) process designed to identify an innovative communications partner capable of invigorating the almond category. Maya Erwin, Vice President of Marketing and Innovation at Blue Diamond Growers, expressed confidence in the team's capabilities, saying, "The team distinguished itself early by utilizing industry-leading tools and developing a tailored audience segmentation strategy." She emphasized that they demonstrated expertise in not only corporate communications but also in ingredient storytelling and media relations, all while fostering a collaborative spirit.
The President of Team BDG, Justin Goldsborough, echoed this enthusiasm, stating that the opportunity to engage today’s culture-obsessed consumers about the benefits of almonds and almondmilk represented an exciting challenge. "We are eager to collaborate with Blue Diamond to navigate the current dynamic environment and connect with consumers effectively," he said.
Blue Diamond Growers has a rich history that dates back to its establishment in 1910, where it played a crucial role in creating the California almond industry. Representing around 3,000 almond growers in California, BDG has established itself as the foremost marketer and processor of almonds worldwide. Its commitment extends beyond marketing; the cooperative strives to deliver high-quality almonds and related products to consumers around the globe. BDG operates under a strong ethos—dedicated to providing sustainable and nutritious almond options.
The cooperative employs approximately 1,300 individuals in various sectors, including processing plants, receiving stations, and retail outlets. With the new partnership in place, BDG aims to amplify its marketing efforts, particularly for almondmilk, a product that has seen fluctuating trends in consumer interest. The focus will be on emphasizing the health benefits and versatility of almonds, which are increasingly becoming the foundation of numerous plant-based products.
As consumers shift towards healthier lifestyles, Blue Diamond Growers recognizes the need to adapt its messaging to resonate with contemporary audiences. The strategic move to partner with Team BDG is expected to yield innovative marketing campaigns and effective communications that will further highlight the brand's commitment to quality and sustainability. The future looks bright for Blue Diamond Growers as they embark on this new chapter to redefine their marketing strategies and enhance consumer engagement with almonds and almond-based products. For more information about their offerings, visit www.bluediamond.com.
Topics Consumer Products & Retail）
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