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Arclin's Brand Transformation: A New Era in Material Science

On November 12, 2024, Arclin, a prominent name in material science, officially launched its newly envisioned brand identity. This major rebranding effort points towards the company's evolution and ambition, reflecting its status as a leading provider in protective and critical application products. The modernized brand demonstrates Arclin’s increased global footprint across key market sectors.

Research-Driven Brand Development

The journey for this transformation started a year ago and was grounded in extensive research and strategic planning. Arclin engaged with internal stakeholders, existing clients, and industry experts to pinpoint its core strengths, value propositions, and growth opportunities. Mark Glaspey, COO of Arclin, emphasized the importance of this phase: "The research phase was crucial for refining our focus and achieving internal alignment, allowing us to accurately represent our true value and potential to various internal and external audiences."

To assist in crafting its new identity, Arclin partnered with Matchstic, a branding agency based in Atlanta. The collaboration enabled Arclin to shift its narrative from being merely a chemical product manufacturer to emerging as a leader in formulated technologies that meet global demands. A complete overhaul of their website was also undertaken through a partnership with Whiteboard from Chattanooga, Tennessee, making the site more user-friendly while showcasing the depth and breadth of Arclin's offerings.

A Fresh and Distinctive Brand Symbol

The new brand logo is inspired by innovation and creativity—a deconstructed cube symbolizes movement and dynamism, reflecting Arclin's commitment to continuous innovation. "Our vibrant orange primary color marks a dramatic shift from our previous branding," Jana Wright, VP of Brand and Marketing, explained. "This transformation positions Arclin as a preeminent player in the field of material science, showcasing our philosophy of technological precision and innovation."

The logo design effectively visualizes the balance between visibility and invisibility, highlighting the unseen science integral to Arclin's products, many of which play critical roles in various industries. "We have been in this business for many years, but articulating exactly what we do has always been a challenge," stated Bradley Bolduc, CEO of Arclin. He added, "Our journey over the last five years has been transformative, and it's time to highlight that change, presenting ourselves boldly to our employees, clients, and the industry."

Arclin's Commitment to Innovation and Quality

Founded in Alpharetta, Georgia, Arclin has carved a niche focusing on polymer technologies and engineered products catering to a diverse array of sectors including construction, agriculture, transportation infrastructure, climate, and fire protection, pharmaceuticals, electronics, and design. With facilities across the United States, Canada, and the UK, Arclin manufactures products for a global clientele.

This rebranding not only marks a new chapter for Arclin but also reaffirms its dedication to innovation and excellence in material science. As the brand enters this exciting phase, it aims to deepen its connections with stakeholders across all sectors, reinforcing its status as a provider of essential products that leverage cutting-edge technology.

For further details about Arclin’s newly launched brand and its extensive offerings, visit www.arclin.com.