Doja Cat Joins M•A•C Cosmetics as New Global Ambassador with Bold Debut

Doja Cat Takes a Bold Step with M•A•C Cosmetics

Multiplatinum and Grammy-winning artist Doja Cat has officially joined forces with one of the leading names in cosmetics, M•A•C Cosmetics, making her debut at the 2025 MTV Video Music Awards. Setting the stage for a vibrant partnership, Doja’s introduction as M•A•C's Global Ambassador marks a new chapter in her career, combining her love for makeup and performance artistry.

At the VMAs, Doja surprised onlookers by playfully taking a bite of a unique M•A•C Lipstick, specifically in her favorite shade, Lady Danger. However, this lipstick was unlike any other; it was a delectable chocolate replica skillfully crafted by renowned pastry chef Amaury Guichon. The delightful spectacle captivated fans and left them eager for what’s next in her collaboration with the brand.

During the awards show, Doja Cat not only made a striking entrance but also dazzled the audience with her live performance of “Jealous Type.” Furthermore, she secured the title of Best K-Pop VMA alongside LISA and RAYE for their collaborative hit “Born Again.” This performance, coupled with her visual allure, laid the groundwork for the exciting future of her partnership with M•A•C.

In a statement, Doja expressed how significant this collaboration is for her. “I’ve been a M•A•C girl forever, and now I get to take that love to the global stage,” she noted, highlighting her journey as an artist. She continued by emphasizing the power of makeup in her creative process: “Makeup is my paint, my armor, my way of creating characters – and M•A•C has always stood for that kind of artistry and freedom.” The artist promises a revitalized perspective on beauty that encourages bold self-expression.

From the outset, it is clear this collaboration is a blend of two creative forces. Nicola Formichetti, M•A•C's Global Creative Director, remarked on Doja’s fearless artistic energy, stating that her approach to makeup has consistently pushed the limits of expression. “We’re thrilled to join forces with her to redefine and disrupt the beauty space,” Formichetti added.

M•A•C Cosmetics’ Senior Vice President and Global General Manager, Aïda Moudachirou-Rebois, elaborated on this sentiment, declaring Doja Cat a perfect match for the brand. “M•A•C has always been a platform for artists and creatives who shape culture. Doja embodies the spirit of creativity and unique artistry that resonates globally. We could not think of a more fitting partner to help craft the next chapter of our story.”

As fans yearn for more exhilarating moments from this collaboration, eager followers can explore and purchase Doja's signature bold red lip combo, featuring the MACximal Silky Matte Lipstick in Lady Danger, available through M•A•C’s online channels.

For the latest updates, fans are encouraged to stay connected with M•A•C Cosmetics on social media, as exciting drops and unique collaborations with Doja Cat are on the horizon.

Since its inception in Toronto over 40 years ago, M•A•C has grown to become a frontrunner in professional cosmetics, establishing itself through the advocacy of artists, models, and makeup enthusiasts worldwide. Today, M•A•C products are available in over 130 countries, a testament to its global influence in the beauty industry.

With Doja Cat’s passionate artistry and M•A•C’s commitment to fostering creative expression, this collaboration is set to turn heads and inspire a new generation in the world of makeup and artistry. Expect the unexpected and keep your eyes peeled for more from this exciting partnership!