#USA #New York #David Yurman #Chevron Collection #Michael B. Jordan

David Yurman's New Campaign Featuring Michael B. Jordan

David Yurman, a leading name in luxury jewelry in the United States, has officially launched its Spring 2025 Chevron Collection campaign featuring none other than the celebrated actor and director Michael B. Jordan. This marks a new chapter for the iconic brand as it combines artistry and elegant design with a modern narrative.

The campaign captures the essence of a man's journey towards self-expression and the pursuit of excellence, set against the stunning backdrop of Franklin D. Roosevelt Four Freedoms Park in New York. Esteemed fashion photographer Tyrone Lebon, along with filmmaker Frank Lebon, skillfully emphasize light and shadow in a series of captivating cinematic images and videos, showcasing Jordan walking with intention and determination. This visual storytelling serves as a symbolic nod to both his illustrious cinematic career and the Chevron collection itself.

Michael B. Jordan expressed his admiration for how David Yurman maintains authenticity while continuing to evolve. He remarks, “I'm inspired by how David Yurman stays true to itself while still evolving,” appreciating the artistic collaboration between David and Sybil Yurman alongside the work of their son, Evan. Jordan has collaborated with stylist Jason Bolden for this esteemed campaign.

As an established talent in the entertainment industry, Jordan is gearing up for the global release of his next film, Sinners, directed by Ryan Coogler, known for his work on Black Panther and Creed, set to hit theaters on April 18, 2025. Following his successful directorial debut with Creed III, he is also expanding his repertoire with a second feature film, The Thomas Crown Affair, produced in partnership with Amazon MGM Studios.

The Chevron Collection, originally launched in 2007, draws inspiration from ancient architecture and art, which has been skillfully reinterpreted into the modern, sculptural designs presented today. Each half of the Chevron motif serves as a mirrored image of the iconic Cable design, reflecting the brand's DNA and the pursuit of excellence in craftsmanship and design. Just like the campaign itself, the Chevron motif vividly contrasts light and shadow, marked by deep valleys interplayed with highly polished surfaces.

Comprising bracelets, rings, and tags, the Chevron motif has swiftly surged into becoming a staple within David Yurman's men’s collections, now recognized as the fastest-growing segment of the brand's offerings. Jordan's partnership with David Yurman first began in the spring of 2024 with the introduction of the brand’s inaugural high jewelry collection for men, The Vault.

This new campaign emphasizes David Yurman's enduring connection with culturally influential figures who embody individuality and dedication to their craft, echoing the brand's commitment to artistry. As both Jordan and David Yurman continually evolve—Jordan transitioning from actor to producer and director—the campaign aims to inspire audiences to pursue the same passion Jordan exhibits in forging his path.

Evan Yurman, President and Creative Director, commented on this synergy, stating, “Michael’s unwavering confidence and authenticity, both on and off the screen, are reflective of his strong work ethic and character. Through this new campaign, we hope to inspire our audience to follow the same passion that drives Jordan in crafting their destinies.”

The Spring 2025 Men's Chevron campaign officially launched today, February 12, across David Yurman's website and on all global social channels. For more details, visit davidyurman.com.

About David Yurman

Founded in New York by sculptor David Yurman and his artist wife, Sybil, David Yurman is a famed American jewelry brand that aims to create beautifully designed wearable art. Now under the leadership of their son Evan, the brand continues to craft timeless and contemporary collections for both men and women, characterized by inspiration, innovation, and masterful craftsmanship. David Yurman collections are available through their website and 51 retail stores, alongside over 300 authorized fine jewelry and watch retailers worldwide.