Zoomlion Accelerates Global Expansion in Saudi Arabia with Localized Innovations

Zoomlion's Global Strategy and Innovations in Saudi Arabia

Zoomlion Heavy Industry Science & Technology Co., Ltd. is making significant strides in global expansion, particularly in Saudi Arabia. On December 19, 2025, the company held a successful networking event and technology launch in Riyadh, showcasing 24 innovative localized products and multiple smart construction solutions. This event underscored Zoomlion's commitment to advancing its global strategy while strengthening its partnerships in the Saudi market.

The event served as a platform for introducing 24 new products across seven major categories of construction equipment. These included mobile cranes, tower cranes, concrete cranes, earthmoving equipment, aerial work platforms, industrial vehicles, and more. Alongside these innovations, the company presented three intelligent solutions tailored for mining, nuclear power plants, and infrastructure projects, alongside five essential intelligent systems.

During the event, Zhan Chunxin, the CEO of Zoomlion, engaged with clients regarding product quality, service efficiency, and spare parts support. His visit to local construction sites aimed to deepen relationships with local customers, highlighting the company's dedication to collaboration and responsiveness to the evolving needs of the Saudi market.

Zoomlion has designed its products with precise adaptability to local environments and working conditions, ensuring they meet the specific needs of the region. The fully tested and verified products also consider the operating habits of Saudi drivers, enhancing user experience and satisfaction.

Clients expressed their strong confidence in Zoomlion's capabilities. Shawaf, Vice President of SHAWAF, emphasized that their ten-year partnership reflects mutual trust and shared success. He noted that the event was a valuable opportunity to connect with industry peers and expressed hopes for enhanced cooperation that would yield a win-win partnership for both SHAWAF and Zoomlion.

Since its entry into the Saudi market in 2006, Zoomlion has established itself as a key player in the region. In 2021, the company set up a local subsidiary and developed an extensive service network featuring 16 branches, following its