#United States #Colangelo Partners #Oregon Wine #McCollum Heritage #Carlton

McCollum Heritage 91 Partners with Colangelo & Partners

McCollum Heritage 91, a renowned producer of wine located in Willamette Valley, is making significant strides in its market strategy by partnering with Colangelo & Partners, a distinguished public relations agency specializing in fine wines and spirits. Founded by CJ and Elise McCollum in 2020, this innovative winery, situated on a sprawling 318-acre estate, is poised for growth, having successfully planted 56 acres of vineyards producing high-quality wines.

The announcement of this partnership comes at a pivotal moment for the winery as it looks to enhance its brand awareness and expand its distribution across the United States. CJ McCollum, who has transitioned from being an NBA player to a wine producer, expressed enthusiasm about the collaboration. He stated, "We are thrilled to partner with Colangelo & Partners as we enter this exciting new era of growth for McCollum Heritage 91." This sentiment echoes the winery's commitment to quality winemaking and the legacy they are building for future generations.

The collaboration aims to spotlight the McCollums' dedication to building a family legacy rooted in ethical winemaking practices and community engagement. As Elise McCollum articulates, their journey into the wine industry was fueled by a shared love for wine and the desire to create something meaningful for their children, a legacy that extends beyond CJ's basketball career.

The Essence of McCollum Heritage 91

Founded as a passion project, McCollum Heritage 91 has become a beacon of quality winemaking in Oregon. With both CJ and Elise bringing unique backgrounds to the table—CJ from professional sports and Elise from dentistry—they have cultivated a business that reflects their values of family, connection, and sustainability. This distinct combination of experiences ensures that McCollum Heritage 91 stands out in the crowded wine market.

The winery produces a range of exquisite wines, including Pinot Noir, Chardonnay, Rosé, and Blanc de Blancs. As they expand their reach, the focus will be on sharing their story and promoting their wines’ unique qualities while reinforcing the winery’s values of sustainability and community involvement.

Colangelo & Partners has a proven track record of helping brands tell compelling stories that resonate with diverse audiences. Michelle Erland, Junior Partner at Colangelo & Partners, expressed excitement about working with McCollum Heritage 91, emphasizing the importance of cultural connection and legacy in their narrative. This partnership is expected to bolster the winery's market presence and reaffirm its commitment to exceptional quality and sustainability.

Looking Towards the Future

As McCollum Heritage 91 dives deeper into its strategic marketing plan, both CJ and Elise McCollum seem eager to share their journey with a broader audience. They aim to connect with consumers who not only appreciate fine wine but also value the ethos behind it—strong family ties, sustainable practices, and a commitment to quality.

As they embark on this partnership with Colangelo & Partners, McCollum Heritage 91 is set to navigate the complexities of the wine industry with a fresh perspective, blending their unique identities as entrepreneurs and family members. This exciting chapter marks a new beginning for the winery as they strive to create high-quality wines that not only tell their story but also reflect the beauty of the Oregon landscape.

For more information about McCollum Heritage 91 and its offerings, visit mccollumheritage91.com.