#Japan #Shinjuku #Godzilla #Chotto Maratan

Shinjuku's Spicy Collaboration featuring Godzilla and Chotto Maratan

In a remarkable culinary partnership, Shinjuku City has unveiled a groundbreaking collaboration between the beloved monster, Godzilla, and Chotto Maratan, a renowned provider of authentic Japanese-style mala soup (mala tan). This unique collaboration aims to celebrate local culture while promoting the deliciousness of mala tan, a spicy noodle dish that is quickly gaining fame among food enthusiasts in Japan.

Overview of Chotto Maratan

Chotto Maratan is a subsidiary of the digital marketing company, Nexter Inc., founded by CEO Yuugo Hosoda. This innovative business primarily focuses on providing authentic mala tan dishes to consumers via their D2C brand, "Ouchide Maratan". The business not only serves individual customers but also works on a B2B level, supplying local stores, hot springs, and accommodation facilities.

The flagship store, located in Shinjuku's Shin-Okubo area, is known for its emphasis on local ingredients and traditional Japanese flavors, merging them with spicy mala, creating a unique culinary experience that celebrates the essence of Japanese food culture.

Goal and Mission

Chotto Maratan's vision is to establish Japanese-style mala tan as a new staple of Japanese cuisine. Their mission is clear: they aim to refine and popularize mala tan as a significant part of Japan’s culinary heritage, paralleling traditional dishes like soba, udon, and sushi. They believe that through this spicy delicacy, people can enjoy meals that are not only delicious but also promote health and well-being.

Exciting New Offerings

As part of the collaboration, consumers can now enjoy the "Godzilla Mala Soup Variety Set", featuring seven distinct flavors inspired by various Godzilla characters. This set includes:

• - Mothra Mala Soup (Zero Spice)
• - Rodan Mala Soup (Mild)
• - King Ghidorah Mala Soup (Spicy)
• - Mechagodzilla Mala Soup (Mild)
• - Godzilla Mala Soup (Medium)
• - Millennium Godzilla Mala Soup (Medium Spicy)
• - Burning Godzilla Mala Soup (Very Spicy)

Each soup uses a blend of local spices and ingredients, ensuring a fresh and exciting flavor profile with every bite. The chili level ranges from mild to extremely spicy, catering to various spice tolerances, making it accessible for all.

Contributing to Sustainability

Chotto Maratan is also committed to reducing food waste and promoting sustainability. By joining the Shinjuku Eco Business Liaison Council, they are actively implementing practices to minimize food waste. The company creatively utilizes surplus ingredients in their dishes, turning potential waste into delicious meals and helping local restaurants efficiently manage inventory through special "daily mala" options.

Participatory Events and Promotions

From September 1 to December 31, Shinjuku will host various events promoting the collaboration with Godzilla. This includes special merchandise, localized posters, traditional textiles, and more, all designed to create a sense of community and engagement around Japanese culture and cuisine. You can find all the unique items through the special Shinjuku hometown tax return site.

Embracing Health and Tradition

Representative of Chotto Maratan, Hirofumi Nihei, highlights that "Delicious and beautiful" meals should be achievable for everyone, emphasizing their commitment to health-conscious eating through their mala tan offerings. The space where food and wellness meet is vital for modern eating habits, and Chotto Maratan is all about making that balance a delicious reality.

For updates and more information, check out Chotto Maratan's official site, where they share more on their commitment to sustainability, delicious recipes, and cultural events. This exceptional collaboration demonstrates how local businesses can work together for innovation, sustainability, and of course, incredible food experiences.

Conclusion

The collaboration between Shinjuku's local culture and the iconic Godzilla continues to grow as they set a precedent for delicious, sustainable eating without losing sight of their roots. Enjoy the fiery flavors and rich traditions they’re bringing to the dining table, and don't miss out on the unique opportunity to relish these extraordinary mala soups this season!