Miki Fujimoto and Sena Izumi Promote the Tiger Corporation's Easy Cap Water Bottle Event

The Tiger Corporation's Easy Cap Bottle Promotion Event

On August 7, 2025, the Tiger Corporation, renowned for its advanced thermal control technology, hosted a promotional event for its latest product, the "Easy Cap" water bottle. This event aimed to encourage the everyday use of personal bottles, and it featured notable appearances from celebrities Miki Fujimoto and her daughter Sena Izumi, who presented matching outfits for the summer.

Event Highlights

During the event, Fujimoto and Izumi expressed their enthusiasm for the Easy Cap bottle. Fujimoto, appointed as a "Tiger Bottle Master," praised the bottle's lightweight design, ease of cleaning, and user-friendly drinking experience. "It's light, easy to clean, and easy to drink from—three key features that I wholeheartedly recommend!" she exclaimed.

The event featured a discussion where Fujimoto idealized a seamless after-school routine for children, showcasing the practicality of having a personal bottle. With overflowing compassion, she demonstrated how the Easy Cap enhances the convenience of parenting, particularly after an exciting day for kids. Izumi, in her role as a cheer captain for the event, shared her personal experience, stating, "I think it's great that the cap doesn't hit my face while I drink! I've been using this bottle every day!" This shows how effectively the product resonates with children.

Market Trends for Personal Bottles

According to a survey conducted by the Tiger Corporation, 84.3% of respondents reported regularly using personal bottles, marking a 13.1% increase over the past five years. Notably, the demand for bottles that are easier to clean and transport is on the rise. A staggering 83.6% of people expressed finding the cleaning of personal bottles cumbersome, with many favoring features such as built-in packing for ease of maintenance. This growing preference among consumers for convenience is clear.

Introduction of the Easy Cap

The Easy Cap is groundbreaking, combining the cap and packing into one, eliminating the need for separate parts that can easily be lost. Launched in September 2023, this design has drawn positive feedback, leading to an expansion of its product lineup. During the event, Tiger Corporation introduced several popular models featuring the Easy Cap, including the MKR-W type and upcoming products slated for release in September 2025.

Miki Fujimoto and Sena Izumi's Personal Connection

Wearing outfits that highlighted their mother-daughter bond, Fujimoto and Izumi infused the event with warmth and authenticity. Fujimoto commented on the importance of hydration and water bottle usage in daily life, especially to combat summer heat. Izumi proudly displayed her favorite blue Easy Cap bottle, indicating their shared family practice of using personal bottles.

Supporting the initiative, Fujimoto emphasized the importance of simplicity and ease in utilizing the Easy Cap bottle for busy moms. "This bottle not only saves time but gives moms a peace of mind knowing their kids can manage their own hydration easily," she commented.

The event also effectively demonstrated the ease of usage of the Easy Cap. Fujimoto illustrated a real-time cleaning routine for children, stressing the importance of independence and practical skills from a young age. Izumi confidently mirrored the task set by her mother, evidencing that simple routines can profoundly ease parental burdens.

In speaking about hydration, Fujimoto said, "Using personal bottles encourages a healthy lifestyle and teaches children responsibility about drinking water throughout the day," cementing the role the Tiger Corporation's products play in daily health.

Conclusion

The Tiger Corporation's Easy Cap water bottle is not just a product; it's a lifestyle choice that promotes hydration while being easy to maintain. With its recent event and endorsement from Miki Fujimoto and Sena Izumi, this initiative aims to make every day a step towards better hydration and convenience. And as they prove, transitioning to a personal bottle can be a joyful family affair that encourages fun and healthy habits.

For more information about the Easy Cap lineup, please visit Tiger Corporation’s official website.