Lexar Showcases Innovative Products and Creator Workshops at IFA 2025

Lexar at IFA 2025: Creator Workshops and Product Highlights



From September 5 to 9, 2025, Lexar, a leading global provider of flash memory solutions, will showcase its innovative products at the prestigious IFA event, held in Hall 20, Stand 101. This year’s program, tailored especially for content creators, will not only spotlight the technical advantages of Lexar’s offerings but will also focus on enhancing creativity through interactive workshops and live sessions.

Key Highlights for Creators


The event will feature a variety of engaging activities scheduled throughout the week:

  • - September 6, 13:30 - 15:00: Fashion photographer Felix Rachor will demonstrate efficient workflows in a live shooting setup.
  • - September 7, 14:00 - 15:00: Outdoor photographer Emily Endean will share her journey to becoming a full-time creator and discuss community building among female photographers.
  • - September 7, 16:45 - 17:30: Filmmaker and drone pilot Matthias Dangl will explain the practical use of storage solutions in his workflow, presenting on the Creator Stage at the IFA Creator Hub.

For detailed information on these sessions, attendees can visit the official IFA program at ifa-berlin.com.

Featured Products at the Stand


A standout product will be the Lexar TouchLock Portable SSD, making its debut at IFA. This innovative device can be unlocked using an NFC-enabled smartphone and features hardware encryption to keep sensitive data secure. With read speeds up to 430 MB/s and write speeds reaching 400 MB/s, along with a rugged design that can endure drops from up to two meters and compatibility with MagSafe, this SSD is ideal for mobile users prioritizing security.

Additionally, Lexar will display its powerful microSD Express PLAY PRO with a capacity of 1 TB, the NM1090 PRO SSD, and the Professional Go Portable SSD with hub capabilities that support mobile shooting with added USB-C connectivity. Another significant highlight is the Lexar app, which offers automatic backup of photos (including Live Photos) and videos, compatible with all Lexar portable SSDs and functional on both iOS and Android devices.

Interactive Activities for Visitors


Visitors to Lexar’s stand can participate in various interactive activities designed to engage and entertain:
  • - A memory challenge
  • - An instant win scratch-off game
  • - A three-day lottery with exciting prizes, including a new Nintendo Switch 2, a PlayStation 5, and a DJI Pocket 3.

Lexar cordially invites everyone to join them at Hall 20-101 from September 5 to 9, 2025, to partake in creator sessions and explore their highlighted storage solutions. This is an excellent opportunity for content creators and tech enthusiasts alike to delve into the latest advancements in flash memory technology.

About Lexar


For over 29 years, Lexar has been recognized as a global leader in memory solutions. Their award-winning products encompass memory cards, USB flash drives, card readers, solid-state drives, and DRAM solutions. With a wide range of options available, finding the perfect Lexar solution for individual needs has never been easier. For more information, visit lexar.com and follow them on Instagram, Facebook, X, and LinkedIn.

Topics Consumer Technology)

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