#Japan #Tokyo #Gransta Tokyo #Yokohama Vanilla #Banimal

Yokohama Vanilla's First Pop-Up Store at Tokyo Station

Yokohama Vanilla, a renowned gift sweets brand from Yokohama, has officially announced its first-ever pop-up store at JR Tokyo Station's Gransta. Running from August 18 to 27, 2025, this event marks a significant milestone for the company, expanding beyond its home in Kanagawa Prefecture.

To celebrate this launch, customers purchasing a box of six Salt Vanilla Financiers will receive a limited-edition sticker featuring the brand's mascot, Banimal, designed specifically for this pop-up. In addition, a photo session with Banimal will be held during the event, inviting guests to capture delightful memories.

This pop-up venture is especially meaningful for us as it represents the first step towards becoming a household name and a new standard for gifts from Yokohama, allowing us to engage with a wider audience. The setting of Gransta, a hub for Japan's most famous souvenirs, acts as a perfect launchpad for our ambitions.

Event Details

• - Location: Gransta Tokyo, Basement Level 1 (inside the ticket gates)
• - Dates: August 18 (Mon) - August 27 (Wed), 2025
• - Hours: Open from 8:00 AM to 10:00 PM (Mon-Sat) and 8:00 AM to 9:00 PM (Sun and Holidays). On the final day, August 27, we will also operate from 8:00 AM to 9:00 PM.
• - Sales Methods: Products will primarily be sold freely; however, ticket distribution may occur due to crowd control.

Products Available

• - Mini Gift Box (3 pieces): 1,100 yen (tax included)
• - Gift Box (6 pieces): 2,160 yen (tax included)

Special Gift Details

For every two boxes of the six-piece Salt Vanilla Financier purchased during the event, visitors will receive the special Banimal sticker. This whimsical character, illustrated against a Tokyo Station backdrop, embodies our desire to share the distinctive flavors of Yokohama Vanilla with the world.

The sticker is a limited edition and is available only while supplies last, adding an extra incentive for sweet treat lovers to partake in this unique experience.

Photo Session with Banimal

The photo opportunity with Banimal will be available on select days: August 18, 20, 23, and 26, 2025. Attendees can participate in scheduled sessions:
1. 11 AM - 11:30 AM
2. 2 PM - 2:30 PM
3. 3:30 PM - 4 PM
4. 4:30 PM - 5 PM
5. 5:30 PM - 6 PM

Photos can be taken using personal devices, ensuring great memories can be captured during this exciting event.

Leadership Comments

Yuto Takahashi, the CEO of Yokohama Vanilla, expressed his excitement: “Being able to host a pop-up in one of the most prestigious venues like Tokyo Station, which gathers top souvenirs from across Japan, is a significant honor for us. In our mission to establish a new standard for Yokohama souvenirs, expanding our reach beyond Yokohama is vital.”

This venture not only symbolizes growth for Yokohama Vanilla but also acts as a bridge connecting our beloved city with a greater audience, showcasing the flavors and essence of Yokohama.

With our delicious Salt Vanilla Financiers, uniquely crafted with careful attention to detail, we aim to leave a memorable signature on the palate of every visitor. We look forward to welcoming everyone to our pop-up store at Gransta Tokyo. Let’s embark on this exciting journey together!

About Yokohama Vanilla

Founded by Yuto Takahashi, Yokohama Vanilla seeks to capture the essence of Yokohama in sweet form. With a commitment to high-quality ingredients and dedicated craftsmanship, our products have quickly become favorites among dessert lovers. We are excited to share our creations with an even wider audience and forge a lasting legacy as a staple of Yokohama gifts.

For more information about our products and the upcoming pop-up event, please visit our official website: Yokohama Vanilla.