Experience the Starry Delight of Tanabata with Tsuruyayoshinobu's Limited Edition Sweets

Tsuruyayoshinobu's Starry Delicacies for Tanabata

Tsuruyayoshinobu, a revered name in the world of wagashi (Japanese sweets), is excited to announce the release of its seasonal treat, Hoshiai (星逢い), available for a limited time from July 1 to July 7, 2026, coinciding with the traditional Japanese festival, Tanabata. In advance of its in-store debut, pre-orders will be available starting June 13, 2026, at 12:00 PM through the official online shop.

In addition to Hoshiai, a special set including IRODORI jelly will also be offered, making this release even more enticing for wagashi enthusiasts.

Celebrating Tanabata with Unique Flavors

Hoshiai beautifully encapsulates the essence of Tanabata, illustrating the legendary encounter between the star-crossed lovers, Orihime and Hikoboshi. This visually striking wagashi is constructed in layers, showcasing a blend of flavors and colors inspired by the night sky. The jelly confection features a translucent blue and purple layer that represents the heavens, resting upon a delicate yet subtly salty salt jelly crafted from seawater harvested around Kyoto’s Koto Hi Beach. The balance of sweetness and a hint of saltiness delivers a refreshing taste, perfect for the summer season.

Crafting the Experience with IRODORI Jelly

The IRODORI jelly, known for its vibrant aesthetic and subtle flavors, is part of a collaboration that promises to wow both traditional and modern audiences. IRODORI jelly is recognized as a quintessential delicacy, often likened to edible jewels. Each piece is handmade, ensuring utmost quality and a personal touch. Available in an assortment of pastel colors, these jellies are flavored with delightful combinations such as lavender and chamomile, designed to evoke a sense of summer joy.

The beautiful craftsmanship of Hoshiai and IRODORI jelly not only brings a visual delight but also carries the tradition of wagashi into contemporary culture, appealing to younger generations and seasoned connoisseurs alike.

Product Details

- Hoshiai: ¥1,728 (tax included)
- Hoshiai & IRODORI Jelly Set: ¥3,420 (tax included)
- Availability: Limited to online pre-orders and in-store sales during the specified dates.

About Koto Hi Beach

Koto Hi Beach, located along the coastline of Kyoto, is renowned for its natural beauty. The beach stretches approximately 1,800 meters and is registered as a national natural monument, famed for its singing sand that produces a unique sound when walked on. This breathtaking location enhances the overall experience, connecting visitors not just to the treats but also to the scenic landscapes of Japan.

Join the Celebration

The Tanabata season is a time to express wishes and celebrate love under the stars. Tsuruyayoshinobu invites you to partake in this cultural tradition through its exquisite sweets. With limited supplies of Hoshiai and the special IRODORI jelly set, this is truly an opportunity not to miss. Dive into the enchanting flavors, and let each bite transport you to a starlit summer night.

For more details, please visit the official online store:

Don’t miss the chance to celebrate Tanabata with Tsuruyayoshinobu’s beautiful confections.

Company Background

Founded in 1803, Tsuruyayoshinobu is a prestigious wagashi maker based in Kyoto. The company merges traditional techniques with modern innovation, creating delightful and visually appealing sweets. Under the leadership of Shinchiro Inada, Tsuruyayoshinobu continues to broaden the horizons of Japanese confectionery, maintaining its long-standing heritage while attracting a contemporary audience.