#USA #Hisense #Berlin #AI Integration #Companion Living

Hisense Unveils 'Companion Living' at IFA 2026

Hisense, a leading global brand renowned for consumer electronics and home appliances, has unveiled its visionary concept of 'Companion Living' at the IFA 2026 trade show, aligning with the theme "Innovating a Brighter Life". The introduction is centered around the integration of artificial intelligence (AI) into everyday activities, which aims to enhance user experiences through innovative solutions under the AIOS and AI Companion Suite.

A New Era of Smart Living

At the core of the concept is V AIOS, the latest iteration of Hisense's operating system, VIDAA, designed specifically with four primary AI capabilities: perceiving, reasoning, communicating, and acting. This enables the system to recognize individuals, devices, and their environments and understand context and intent. As a result, V AIOS can facilitate natural communication among multiple users and devices while coordinating content, appliances, and services on behalf of the user. The outcome is a more intuitive foundation for a human-centric smart living environment.

The AI Companion Suite, drawing from advanced artificial intelligence principles, aims to bring intelligent solutions to three key areas of daily life: cooking, laundry, and climate control. In culinary spaces, this intelligence connects various kitchen appliances to ensure an effortless cooking experience. By understanding individual dietary preferences, available ingredients, and context, the system helps users decide what to cook and guides them through the cooking process. This transforms available items in the refrigerator into a personalized dinner option.

Similarly, when it comes to laundry, V AIOS aids users by eliminating guesswork on garment care by recognizing fabrics and coordinating washing and drying cycles according to specific care requirements. In living spaces, the corresponding UR9 acts as a gateway to a connected home, harmonizing comfort and energy management while tailoring airflow and environment based on user presence and conditions.

These innovations collectively demonstrate how AI can expand beyond individual smart devices, making it a proactive, personalized, and seamless part of daily life.

A Commitment to Global Sports

In addition to home improvements, Hisense also announced its partnership with UEFA EURO 2028, marking its fourth consecutive collaboration with the UEFA European Championship, following partnerships in 2016, 2020, and 2024. This commitment underscores Hisense's mission to innovate not just for daily life but also within the realm of global sporting events.

From enhancing everyday living experiences to fostering monumental sporting moments, Hisense continuously strives to realize its vision of "Innovating a Brighter Life". This brings technology closer to individuals, enriching their lives through smart solutions that resonate on both personal and global scales.

About Hisense

Founded in 1969, Hisense has established itself as a globally recognized leader in home appliances and consumer electronics, operating in over 180 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense is the global leader in the segment of televisions with screens measuring 100 inches or more (from 2023 to the first half of 2026). Hisense is also a pioneer in RGB MiniLED technology, consistently at the forefront of next-generation innovations in this domain. As the official sponsor of the FIFA World Cup 2026™, Hisense's global sports partnerships serve as a strategic avenue to connect with audiences worldwide.