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Procter & Gamble Responds to Mississippi’s Winter Storm Crisis

In a proactive move to assist residents grappling with the aftermath of a severe winter storm, Procter & Gamble (P&G) has initiated its Disaster Relief Program. This initiative is particularly focused on the communities of Oxford and Ripley, Mississippi, and includes partnerships with organizations like Walmart and Matthew 25 Ministries to deliver essential services.

The Situation

A recent winter storm swept through the United States, impacting various regions with sleet, freezing rain, and heavy snowfall. As temperatures dipped below freezing, many areas experienced significant power outages. Mississippi was notably hard hit, resulting in not only disruption of everyday life but also creating critical shortages of essential personal care items and cleaning products. In light of these challenges, P&G has stepped in to provide vital support to families and first responders.

Laundry and Shower Services

One of the program's key features includes the deployment of P&G’s Tide Loads of Hope Mobile Laundry Unit. This facility offers full-service laundry for free to affected individuals, allowing them to wash, dry, and fold up to two loads of clothes per household without charge. Residents can access this service at designated Walmart locations in Oxford and Ripley. Notably, the unit accepts all washable clothing types, though it does not cater to heavy bedding.

In addition to laundry services, P&G has set up shower trailers equipped with five private bathrooms, including facilities that are ADA-compliant. The trailers not only provide hot showers but also come stocked with personal care products such as shampoo, conditioner, and body wash from reputable P&G brands, including Olay and Old Spice. Fresh towels are also readily available, ensuring complete comfort and hygiene for users. All facilities are cleaned and disinfected after each use, emphasizing the health and safety of everyone involved.

Distribution of Essential Kits

To further assist those in need, P&G, in partnership with Matthew 25 Ministries, is distributing personal care kits filled with everyday essentials directly to impacted neighborhoods. These kits include trusted products to address basic hygiene and home care requirements, adding an extra layer of support for residents during this tough time.

Commitment to Communities

P&G has a long-standing commitment to disaster relief, having played a crucial role in providing essential products during various natural disasters. This initiative reflects their dedication to helping communities recover and restore a sense of normalcy following catastrophic events. The collaborative effort with Walmart and Matthew 25 Ministries demonstrates P&G's strategic approach to mobilizing resources quickly when communities are in dire need.

Service Availability

Starting on January 30, 2026, residents can access these services at:

• - Oxford, MS Walmart Supercenter #699: 2530 Jackson Ave W., Oxford, MS 38655
• - Ripley, MS Walmart #176: 822 City Ave S., Ripley, MS 38663

The laundry unit and shower trailer will be operational from 2 PM to 5 PM on January 30 and 9 AM to 5 PM daily until they reach daily capacity.

For updates and more information, community members are encouraged to follow Tide’s official Instagram or visit Matthew 25 Ministries’ website.

Looking Ahead

Procter & Gamble’s Tide Loads of Hope program, launched in response to Hurricane Katrina, has been a remarkable initiative serving families affected by disasters for more than 15 years. The program aims to expand its reach significantly, providing essential laundry services to millions needing clean clothes and laundry services in times of crisis. As part of this initiative, P&G is committed to addressing the needs of communities most impacted by climate change, thereby fostering resilience and hope in the face of adversity. This commitment is indicative of P&G’s mission to be a responsible corporate citizen, positively impacting the world around them.