#Japan #Shibuya #Kairos3 #Kairos Marketing #Nidec Machine Tool

Nidec Machine Tool and the Introduction of Kairos3

Nidec Machine Tool Corporation, a subsidiary of the Nidec Group, has recently made headlines by integrating the Kairos3 marketing tool into their operations. This tool, developed by Kairos Marketing Corporation, is designed to help businesses make data-driven decisions to improve their marketing and sales strategies. The announcement of this implementation was made on July 29, further emphasizing the tool's capacity to enhance productivity and foster new customer relationships.

Background of the Implementation

Nidec Machine Tool has always prioritized customer acquisition and engagement through various channels, including exhibitions and newsletters. As their previous marketing automation (MA) tool's contract was approaching renewal, they decided to explore new options. During this process, they were introduced to Kairos3 by other group companies, which praised its user-friendly interface.

Upon hands-on experience with the tool, Nidec's team could intuitively understand its functionalities. The layout and design of Kairos3 made it easy for users to navigate, significantly influencing their decision to adopt this new solution. The comprehensive features also aligned well with their ongoing marketing efforts, such as follow-ups after exhibitions and distributing newsletters.

Achievements Post-Implementation

Since adopting Kairos3, Nidec Machine Tool has reported increased engagement levels, particularly in the frequency of newsletter distributions and seminar hosting. The ease of use has allowed them to utilize the platform more effectively, and they have also begun to explore initiatives that were previously neglected. By collaborating with Kairos Marketing’s support, they have gained valuable insights and strategies that drive their marketing success.

Kairos3: An Overview

Kairos3 is an integrated MA+SFA tool that enables businesses to make data-informed decisions about their next steps. By aggregating marketing and sales data from lead generation to deal closure, it promotes cross-departmental execution of strategies. The design of Kairos3 does not require users to have extensive technical knowledge to leverage its capabilities, facilitating data-driven decision-making and ultimately leading to increased revenue.

For more information, visit the Kairos3 Showcase.

About Kairos Marketing

Kairos Marketing, with its mission of making marketing more accessible, aims to empower all businesses, regardless of industry or size, to embrace effective marketing practices. They have developed the Kairos3 tool and operate a media platform, “Make Free,” dedicated to sharing knowledge on marketing and sales execution methods. The company is committed to fostering a future where all organizations can effectively utilize marketing in their sales activities, supporting the advancement of Japan’s manufacturing industry.

Company Details

• - Location: 17F, Sumitomo Realty and Development Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo
• - CEO: Daisuke Sasou
• - Founded: September 2012
• - Website: Kairos Marketing