ASTRAUX Redefines Urban Mobility with Innovative SEV Starting at 5,999 Euros

ASTRAUX Launches Revolutionary Mini EV in Berlin

In an exciting showcase held in Berlin on September 8, 2025, ASTRAUX, a Dubai-based global lifestyle technology brand, introduced its innovative vision for urban mobility. The highlight of the event was the reveal of their cutting-edge electric microcar, the ASTRAUX Mini EV, priced at just 5,990 euros. This competitive price point is set to disrupt the European market and make personal mobility accessible to a wider audience.

The global launch attracted over 200 media representatives and industry leaders, alongside a staggering 1.2 million viewers who tuned in to the live-streamed event through platforms like YouTube, TikTok, and Instagram. Prior to the event’s conclusion, 10 partners had already placed orders totaling over 30,000 units of the ASTRAUX electric vehicles, marking a significant milestone in the brand's global expansion plan.

ASTRAUX Mini EV: A Game-Changer

The ASTRAUX Mini EV represents a new era in urban mobility, promising joy and convenience to drivers. This electric vehicle is not just compact but also stylish, catching the eyes of many who eagerly queued to capture moments with the car during the launch.

Notably, in some European countries, the Mini EV is eligible for drivers aged just 14 and up, making it a standout option for younger mobility seekers. Its striking design features a car-class body structure complemented by a panoramic glass roof that offers a remarkable 360-degree view.

Innovative Features

The Mini EV goes beyond mere transportation; it incorporates entertainment and interaction technology to enhance the driving experience. Inside, the vehicle includes an exclusive karaoke system, comfortable ambient lighting, seamless app integration, and a quick-access “party mode.”

One of the standout elements of the Mini EV is its interactive companion robot, Aimon, an AI-driven entity that responds to touch, movement, and user mood, featuring dynamic interactions and hidden surprise modes when combined with other devices.

Additionally, ASTRAUX offers smart glasses priced at 79 euros, integrating style and functionality. These glasses boast UV400 protective lenses, an 8MP camera for first-person perspective photography, open-ear audio with real-time ChatGPT integration for translation and voice control, making them an essential accessory for modern-day drivers.

ASTRAUX's Vision for the Future

ASTRAUX is driven by the philosophy of “Style it. Live it. Show it,” inspiring a new global lifestyle where technology, design, and affordability converge. With the Mini EV launch marking Berlin as the entry point into the European market, ASTRAUX is poised to strengthen its presence through local partnerships, engaging test-drive programs, and exclusive preorder campaigns.

For those who missed the live event, a full replay and the opportunity to preorder ASTRAUX products are available. You can relive the Berlin presentation on platforms like YouTube and place your preorder for the Mini EV through the ASTRAUX website.

Limited-Time Preorder Offers

Take advantage of limited-starting offers available until 11:59 PM CET on September 6. Reserve a spot with the Reservation Pass, costing only 9.90 euros, cancellable until December 4. Current preorder prices include:

- ASTRAUX AL7: Early order price 7,990 euros (regular price 8,990 euros)
- ASTRAUX AL6: Early order price 5,990 euros (regular price 6,990 euros)

Stay updated with ASTRAUX’s latest news by following them on social media: Instagram @Astraux.global, TikTok @astrauxglobal, and Facebook @Astraux.global.