SHEBERY Launches a New Era of Guilt-Free Beauty Chocolates

SHEBERY: The Guilt-Free Beauty Chocolate Revolution

SHEBERY, a pioneering brand in the beauty chocolate sector, has launched its range of organic, additive-free chocolates designed specifically for health-conscious consumers. Founded by Hiroyo Morimoto and headquartered in Setagaya, Tokyo, SHEBERY is on a mission to transform the relationship between indulgence and wellness.

A Shift in Mindset: Ending the Era of Sacrifice

For too long, the mainstream narrative around sweets has been one of sacrifice. Many individuals believe that in order to maintain beauty or health, they must forgo their love for sweets. In Japan, nearly 80% of young women have experienced dieting, often leading to the restrictive patterns of low-carb diets and avoidance of sugary treats, which can become a source of daily stress.

The reality is compounded by the ingredients in many commercial products, which often include white sugar and additives that can negatively impact skin health, hormonal balance, and mental well-being. The stigmas surrounding sugar and weight gain can lead to feelings of guilt and self-denial, undermining the desire for beauty. SHEBERY recognizes these contradictions and aims to challenge them.

“Delicious yet healthy choices are still limited in today’s wellness-focused market,” says Morimoto. SHEBERY’s philosophy is simple yet impactful: Do not compromise on taste or health. The brand is committed to providing a new chocolate experience where enjoying sweets does not equate to guilt but is instead seen as a positive, self-care ritual.

Creating Value: A Focus on Beauty and Functionality

SHEBERY chocolate is designed with the goal of supporting beauty, metabolism, and mental balance, all thanks to the power of cocoa. The chocolates feature organic ingredients, including coconut sugar with a low glycemic index (GI 35), ensuring stable blood sugar levels. Importantly, they contain no emulsifiers, white sugar, or artificial additives.

Using grass-fed milk, SHEBERY chocolates enrich the snacking experience by providing essential protein, CLA (Conjugated Linoleic Acid), and vitamins. CLA, notable for its presence in dairy from grass-fed cows, is recognized for its ability to help fat burning and maintain muscle mass, contributing positively to overall health and beauty.

Craftsmanship at Its Finest: Bean to Bar

All SHEBERY chocolates are produced using a Bean to Bar method, allowing the company to control every step from cocoa bean selection to roasting, grinding, blending, and molding. This meticulous craftsmanship ensures that the unique characteristics and aromas of the ingredients shine through each product.

Exciting Product Lineup

SHEBERY is currently rolling out a selection of lifestyle chocolates designed to enhance beauty and mood, including the SHEBERY Mandian line. Notably, the chocolates are available in convenient one-bite sizes, adding a fun aspect to the selection process.

Among the diverse lineup, here are some highlights:

- SHEBERY BLACK SESAME WHITE CHOCOLATE: Offers a delightful bitter flavor supported by cocoa polyphenols and magnesium for metabolism and antioxidant benefits.
- HAITI 70%: A dark chocolate with a deep aroma, ideal for those who appreciate strength in flavor.
- HAITI 41% MILK: A milky chocolate that beautifully balances the richness of grass-fed milk with cacao flavor, creating a delicate sweetness.
- BLACK SESAME WHITE CHOCOLATE: Infused with nutrient-rich black sesame, this chocolate combines taste with beauty benefits.
- ALMOND MILK CHOCOLATE: Features a crunchy almond texture that melts in your mouth, perfect as a self-reward treat.
- EARL GREY MILK CHOCOLATE: A sublime blend that brings a touch of floral bergamot to the chocolate, ideal for emotional balance.

In the coming months, SHEBERY plans to expand its lineup with limited edition flavors, aligning with seasonal inspirations and themes. The goal is clear: to continue delivering chocolates that help you find balance and joy.

About SHEBERY

Founded on October 17, 2023, SHEBERY aims to redefine the confectionery experience by prioritizing health and well-being. Visit their official website or check out their Instagram for more updates.

Whether you're seeking a moment of indulgence or a positive lifestyle change, SHEBERY is set to elevate your chocolate experience.