The Mysterious Gen Z Collective Emerges at Tokyo Big Sight

Emerging Trends: The Gen Z Collective at Tokyo Big Sight

In a compelling revelation, a group of young individuals representing Generation Z made a notable appearance at the reputable Startup JAPAN EXPO 2025, held at Tokyo Big Sight. The event marked a pivotal moment for ReBear LLC, headquartered in Meguro, Tokyo, as they presented their cutting-edge marketing platform, aZ Research. This platform is specifically designed to target the unique preferences and insights of the alpha and Z generations.

The expo saw 30 enthusiastic members between the ages of 19 to 28 join forces to foster connections with businesses aiming to engage with the younger demographic. This was the inaugural showcase for aZ Research, which debuted in January 2025. The team aimed to enhance interactions with stakeholders in the industry, sharing innovative approaches to marketing in a rapidly changing landscape.

Event Highlights: Engaging the Audience

On the first day, 15 members of the Gen Z group engaged with numerous attendees who came to explore business opportunities targeted toward their peers. The booth, strategically decorated with visually appealing banners featuring Gen Z faces, captured the attention of passersby. Attendees were treated to customized experiences, like receiving clear files packed with contemporary Gen Z lingo and original Hi-Chew candies stamped with the phrase “Bringing Gen Z Voices to You” as incentives for future engagement.

Exclusive Benefits were available to visitors:
1. Interviews with Gen Z: A pamphlet titled “What Seems Normal to You, Doesn’t Resonate with Gen Z” included insights gathered directly from interviews performed by aZ Research. Noteworthy topics in the pamphlet included:
- Understanding Gen Z’s unconventional ways of gathering information without relying on traditional platforms like Tabelog.
- Engaging discussions around the concept of using AI to discuss romantic relationships.
- Real opinions regarding the necessity and perception of job resignation assistance services.

2. Limited Edition Hi-Chew: Those who scheduled a follow-up meeting were rewarded with a special aZ Research-branded Hi-Chew, which garnered positive feedback for its delightful flavor and thoughtful gesture.

3. Gen Z Culture in Clear Files: Attendees received clear files that documented popular Gen Z phrases such as “Honmone?” and “SupaDari”, coupled with educational explanations for these expressions.

The outreach not only served as an engagement tool but also provided a deeper understanding of how traditional marketing strategies must adapt to resonate with this demographic.

What is aZ Research?

aZ Research stands out as a marketing service tailored to the alpha and Z generations, offering insightful feedback at competitive pricing. By facilitating interviews with participants for mere ¥5,000 each, the platform ensures that businesses can swiftly derive valuable insights from their target audience.

Here’s what makes aZ Research distinctive:

- Real Voices of Gen Z: With approximately 2,300 registered users from diverse backgrounds, the platform collects genuine feedback directly from its target demographic.
- Rapid Turnaround: Businesses can initiate interviews as quickly as the next day, expediting their decision-making process.
- Cost-Effective Insights: The platform’s pricing structure allows for accessible research opportunities without compromising quality.
- Professional Moderation: For those seeking more refined insights, an optional expert moderator specialized in Gen Z interviews can be hired, enhancing the depth of data collected.

Utilization for Companies

Companies leveraging aZ Research can conduct:

- Concept Tests for New Products or Services: Evaluating new offerings directly with Gen Z to gauge appeal and areas for improvement.
- Promotion Strategies: Assessing how campaigns resonate within the generation to maximize impact and virality.
- Brand Awareness Studies: Understanding brand perception among Gen Z to identify strengths and areas needing refinement.

Sample Report: Post-research, companies receive a comprehensive report detailing interview findings, consumer insights, and actionable proposals for future steps.