#United States #AI Technology #Reston, Virginia #Resonate #audience builder

Resonate Unveils rAI-Powered Audience Builder

In a significant advancement for market research, Resonate, a pioneer in predictive consumer intelligence, has rolled out its innovative rAI-powered Audience Builder. This groundbreaking tool leverages advanced AI technology, enabling marketers and data analysts to engage more effectively with and understand their target audiences. The launch, announced on February 3, 2025, marks a pivotal moment in how companies can harness data to make smarter marketing decisions.

The Power of AI in Audience Segmentation

One of the standout features of the rAI Audience Builder is its ability to quickly generate complex, customized audience segments. By utilizing natural language prompts, users can create intricate audience profiles in mere seconds, an improvement over the previous time-consuming methods that required manual searches through countless attributes. Bryan Gernert, the CEO of Resonate, hailed this tool as a game-changer for marketers and data professionals, stating, "We’ve transformed a process that once took hours into one that takes mere seconds, which also enhances the quality of the resulting audiences."

Key Features of the rAI Audience Builder

The rAI Audience Builder boasts several noteworthy features that set it apart:

• - AI-Powered Precision: The tool employs Resonate's proprietary AI model, rAI, to analyze thousands of consumer attributes. This capability allows for the instant creation of highly targeted audience segments designed for enhanced insights and dynamic activation.
• - User-Friendly Interface: With an focus on accessibility, users from various expertise levels can utilize the Audience Builder’s interface through simple natural language prompts, allowing them to construct nuanced audience personas easily.
• - Time Efficiency: This innovative technology significantly reduces the time spent on audience generation. Tasks that previously stretched over hours can now be completed in a fraction of the time, allowing marketers to focus more on strategy and less on manual data handling.

Resonate's Market Commitment

Resonate continues to assert its commitment to revolutionizing consumer intelligence. The rAI-powered Audience Builder is now available to all users of the Resonate Ignite platform, reflecting the company's dedication to empowering marketers with data that drives business decisions. As Resonate enhances its offerings, businesses are provided with more robust tools to analyze consumer behavior beyond traditional metrics, leading to deeper insights into audience motivations and preferences.

In a world where effective marketing hinges upon understanding the customer, Resonate's rAI Audience Builder stands out as a necessary advancement in the industry. By enabling companies to tap into a wealth of data easily and rapidly, it supports better customer engagement. For marketers looking to propel customer lifetime value and navigate the evolving marketplace, this tool could be an essential asset.

For additional details on Resonate's offerings and the rAI-powered Audience Builder, visit Resonate's official website.

About Resonate

Located in Reston, Virginia, Resonate is a leader in predictive consumer intelligence. The company effectively delivers proprietary and privacy-safe data, which encompasses over 15,000 real-time data points to describe more than 250 million U.S. consumer profiles. Resonate’s data solutions allow marketers to enhance their first-party information and activate their strategies in an integrated manner, emphasizing the importance of understanding the consumer landscape in today's business environment. Hundreds of organizations utilize Resonate's capabilities to improve their marketing strategies and execution, helping them dissect the 'why' behind consumer behaviors and brand affinities effectively.

• ---