#United States #Las Vegas #Blo Blow Dry Bar #Beauty Services

Las Vegas Family Expands Beauty Services with Blo Blow Dry Bar

In a significant move to enhance the beauty landscape in Las Vegas, a local family has signed a multi-unit agreement with Blo Blow Dry Bar, the first of its kind in North America. This trio, comprised of Azure White, Jeremy White, and Bailee Read, is set to open three new locations in key areas of Las Vegas including Southwest, Summerlin, and Northwest, aimed at addressing the rising demand for top-notch beauty services.

The Driving Force Behind the Expansion

Azure White, a seasoned professional in both luxury real estate and hairstyling, has deep-seated ties to Las Vegas, having nurtured her career and family in this bustling city. With over 30 years of experience, she sees immense potential in the local beauty market. “Having worked as a hairdresser myself, I have a distinct understanding of the beauty industry,” she stated. Azure believes that Blo Blow Dry Bar stands out due to its impressive corporate team and the strong support framework it offers its franchisees.

“Combining my insights with the expertise of my husband Jeremy and daughter Bailee, we feel equipped to elevate the hospitality and beauty sectors in Las Vegas,” Azure affirmed. Jeremy, with extensive experience in the Las Vegas hospitality sector, brings a wealth of knowledge to the new venture. Over his three-decade-long career, he has excelled at major brands such as MGM and Caesars Entertainment, making him a valuable partner in this entrepreneurial endeavor.

Bailee Read also contributes significantly; a Las Vegas native herself, she holds a degree in marketing and hospitality. Bailee’s previous engagements in real estate marketing and connection with reputable brands like BMW and MGM are enhancing the operational strategy for their Blo Blow Dry Bar locations. Currently, she oversees social media efforts, ensuring effective communication and outreach for their new franchise.

The Economic Landscape

According to the International Franchise Association's 2025 Economic Outlook Report, the Southwest is projected to lead the nation in terms of franchise operations, employment opportunities, and overall growth. This reinforces the strategic decision by this family to start their Blo Blow Dry Bar franchise at this opportune time. As the Blo Blow Dry Bar leadership aims for further growth, eyes are set on the Northeast as another viable expansion market.

Vanessa Yakobson, CEO of Blo Blow Dry Bar, expressed her enthusiasm for the new franchisees: “Azure, Jeremy, and Bailee embody the spirit we seek in our franchise owners—passionate about beauty, knowledgeable about the market, and aligned with our mission.” The brand has been on an upward trajectory, boasting record-breaking sales and an expanding customer base in 2024, with plans for continued growth through new openings nationwide.

The Blo Blow Dry Bar Experience

Blo Blow Dry Bar has redefined conventional beauty standards since its inception by focusing solely on blowouts—no cuts, no color. Since the first salon opened in Canada in 2007, the franchise has burgeoned to encompass over 165 locations across the U.S. and Canada. The brand continues to evolve, recently adding makeup services and retail products to its repertoire. With a mission centered around enhancing community well-being through exceptional beauty services, Blo aims to deliver stunning hair and a delightful customer experience, operating throughout the week.

The new family franchise in Las Vegas promises not only to enrich the local beauty offerings but also to exemplify a success model for aspiring entrepreneurs. For those interested in exploring franchise opportunities with Blo, detailed information is available at franchise.blomedry.com.