House Foods Launches Ethical 'Gotouchi Fruit Fruche' Featuring Yamanashi Shine Muscat

House Foods Introduces Yamanashi Shine Muscat 'Gotouchi Fruit Fruche'

On August 11, 2025, House Foods will debut a new addition to the 'Gotouchi Fruit Fruche' line, showcasing the exquisite Shine Muscat grape juice from Yamanashi Prefecture. This innovative dessert not only promises a delightful taste experience with its rich aroma and refreshing sweetness but also plays a role in supporting local agriculture.

A Taste of Yamanashi

The 'Gotouchi Fruit Fruche' contains 5% of the juice from the prized Shine Muscat, which is known for its exceptional flavor and fragrance. This product encapsulates the enjoyment of eating fresh Shine Muscat grapes, including the delightful aroma of the skin. Feedback from employees at the Yamanashi Prefectural Office during tasting sessions highlighted its authenticity and flavor accuracy, reinforcing House Foods' commitment to quality.

Note: This Fruche does not include grape pulp.

Supporting Local Producers

A portion of the proceeds from the sales of the 'Gotouchi Fruit Fruche' series will be dedicated to initiatives that support local fruit production. Each unit sold will contribute 1 yen to Yamanashi’s grape cultivation efforts. This initiative aligns with the company’s mission to promote regional agricultural products.

This commitment to local support was evident with the first products launched in January 2025, which featured Fuji Peach from Fukushima and Setouchi Hiroshima Lemon, both of which also allocated funds for local agriculture.

The Legacy of Fruche

House Foods created the Fruche line back in 1976, aiming to deliver easy-to-make desserts that families could enjoy together without the need for cooking. With just the addition of milk, Fruche caters to a wide audience, making it suitable for various occasions—from family gatherings to solo indulgence.

As the brand approaches its 50th anniversary, it continues to innovate and adapt, ensuring that it meets the evolving tastes and preferences of customers while also providing surprises and delight.

A New Direction for Fruche

The immediate success of the first two products from the 'Gotouchi Fruit Fruche' line has paved the way for the introduction of a second product featuring the popular summer and autumn fruit—the Yamanashi Shine Muscat. Over the first quarter of 2025, the outpouring of support for these localized products has surpassed last year's new releases, indicating a positive trend and heightened awareness of local produce.

Customer feedback on social media reflects a renewed interest, with many individuals rediscovering Fruche after years, motivated by a desire to support local agriculture.

Crafting the Perfect Flavor

House Foods spared no effort in ensuring the taste of the Fruche faithfully represented the Shine Muscat. Achieving the right balance of flavors, particularly the unique green notes of the grape skin, required extensive testing to avoid any discrepancies.

Encouraging Local Engagement

By introducing the 'Gotouchi Fruit Fruche' line, House Foods aims to engage customers of all ages, encouraging them to appreciate and support local fruits. With its authentic representation of Yamanashi Shine Muscat, this product is not only a delight for grape lovers but also an avenue for individuals interested in promoting local produce.

Summary

The 'Gotouchi Fruit Fruche' embodies House Foods' mission to celebrate and support regional fruits while offering a delicious dessert experience. With ethical practices at its core, consuming this product means contributing to the prosperity of local grape production.

For more information, you can visit the official Gotouchi Fruit Fruche website and stay tuned for updates.

Experience the ultimate union of flavor and purpose with the upcoming 'Gotouchi Fruit Fruche' from House Foods!