#USA #New York #CeraVe #hydration #Kevin Durant

Kevin Durant Becomes the New Face of Legs for CeraVe

CeraVe, the dermatologist-recommended skincare brand, has unveiled its new global campaign titled "Moisturise Like a Derm," featuring basketball icon Kevin Durant as the face of the initiative. The campaign aims to educate the public about the importance of proper hydration for the entire body, spotlighting how CeraVe can address common skin issues.

With research showing that skin on the body can be up to twice as dry as facial skin, the partnership with Durant brings awareness to this often-overlooked aspect of skincare. Kevin, who has candidly shared his own struggles with dry skin, serves as an authentic spokesperson for CeraVe’s mission to promote whole-body hydration. Given that nearly 87% of dermatologists agree on the necessity of body hydration, this initiative is both timely and relevant.

Breaking the Stigma of Dry Skin

Durant's choice as the new face of legs is strategic. He has garnered attention for previously being criticized for not maintaining a consistent moisturizing routine. Viral moments on social media surrounding his skin dryness have allowed him to embrace this position wholeheartedly. Rather than shying away from these discussions, the campaign utilizes Durant's life experiences to engage in crucial dialogue about skincare.

In a bid to make this educational and engaging, CeraVe has created a series of viral teasers encouraging audience participation. The campaign kicked off when Durant reacted humorously to mean tweets regarding his skin, connecting with fans and making them feel part of the discourse. This back-and-forth has laid the groundwork for deeper conversations, supported by dermatologists and influencers who join in to share vital insights about skincare and the benefits of CeraVe’s moisturizing balm.

Engaging Content and Cultural Connections

As the campaign unfolded, Durant officially introduced himself as CeraVe's go-to spokesperson in a dynamic video on social media platforms. The footage takes viewers on a journey along his legs, defiantly dispelling years of online commentary about his dry ankles. This fresh narrative draws interest and prompts people to re-evaluate their perceptions of skincare.

Future content will include appearances by Dr. Wallace Nozile, a dermatologist, who will be part of photo shoots for the campaign while educating audiences on staying hydrated with CeraVe’s products. This engaging strategy aims to transition from memes and light-hearted banter into a masterclass on hydration and dermatological health.

Expert-Backed Formulation

CeraVe’s Moisturising Cream has been developed with the collaboration of dermatologists, providing a nourishing and non-greasy formula suitable for both face and body. Infused with three essential ceramides akin to those found in the skin, this cream locks in hydration and reinforces the skin's natural barrier, making it an effective moisturizer.

The unique MVE technology within the cream guarantees sustained hydration, releasing key ingredients over an extended period, thus alleviating symptoms of dryness effectively. Key components include

• - Ceramides: Vital lipids that restore the skin's natural barrier
• - Hyaluronic Acid: Helps maintain essential moisture balance
• - Dimethicone: Enhances skin’s smoothness and softness
• - Petrolatum: Provides a protective barrier against dryness.

A Campaign for Change

Melanie Vidal, CeraVe’s global general manager, shares her excitement about the campaign: “We’re thrilled to bring this initiative to life through Kevin's genuine story which highlights the importance of whole-body hydration.” The emphasis is clear: while facial skincare is crucial, body care deserves equal attention. With CeraVe’s expertise and commitment, the campaign invites audiences to embrace comprehensive skincare routines.

In a world where societal pressures can lead to misconceptions, CeraVe is dedicated to transforming dry skin stigma into meaningful education. Following its launch, the campaign is set to reach diverse digital platforms, making skin health discussions accessible to millions around the globe.

For more insights on skincare and to learn more about our products, visit CeraVe at www.cerave.com, or follow them on social platforms like Facebook, Instagram, TikTok, and X.