Enjoy Halloween with Eco-Friendly Pumpkin Treats and Recycling Campaign at Minna Showten!

Celebrate Halloween by Eating, Learning, and Enjoying Eco-Friendly Treats at Minna Showten!

As Halloween approaches, Minna Showten, managed by UPDATER Co. Ltd., is set to kick off its "Halloween Sweets" campaign starting on October 10, 2025. This year, they feature a limited-time offering of pumpkin and sweet potato-based sweets, focusing on health-conscious options. Additionally, a special section celebrating seasonal sweet potato treats from across the nation will be available. Throughout the initiative, customers can indulge in beloved favorites like "BENIBITES" and a variety of sweet potato snacks, all while embracing the spirit of Halloween.

Product Highlights

One of the standout items is the Digestive Fruit Parfait with Pumpkin and Rare Cheese, available for 800 yen (including a 100 yen bottle deposit). This unique dessert combines elements like spice-infused lemon enzymes and plant-based rare cheese with pumpkin for a refreshing, health-oriented treat. With purple butterfly pea jellies packed with fiber and crunchy granola adding texture, it delivers a delightful flavor experience.

Another tempting option is the Pumpkin Baked Waffle with Chocolate Chia Mousse, also priced at 800 yen. This waffle boasts a delicious blend of local milk and pumpkin, complemented by crunchy pumpkin seeds for an added texture. A rich chocolate mousse with chia seeds garnishes the dish, making it a Halloween-perfect treat with a striking purple hue.

For a treat that showcases the rich flavors of autumn, don't miss the Seasonal Sweet Potato Treats Special, running from October 10 to 31. This event presents a wide selection of sweet potato sweets from around Japan, encouraging visitors to savor the delightful, natural sweetness of each creation.

Featured Sweet: BENIBITES

This delicious snack is priced at 410 yen and features sweet potatoes from Kagoshima. These sweet potatoes are oven-baked using a unique method, resulting in dried sweet potato bars. With a focus on healthy snacking, BENIBITES are plant-based, gluten-free, and free from added sugars, making them an excellent option for nutrition during sports or as gifts.

Join the "Waste Recovery Campaign"

From October 25 to November 2, Minna Showten will host a "Waste Recovery Campaign," inviting children and their families to participate. Kids are encouraged to bring recyclable materials like paper bags and ice packs, with those who participate receiving a complimentary Mini Pumpkin Waffle. This initiative serves as a fun way to teach the importance of minimizing waste through the celebration of Halloween.

Handcrafted with Care

All parfaits at Minna Showten are made in-house, emphasizing a meticulous process of fermentation and preparation. By carefully curating the flavors and textures, the team highlights the natural characteristics of the fruits used, ensuring each creation embodies both taste and the principles of health.

Sustainability Initiatives

Minna Showten goes beyond delicious offerings by promoting sustainable food practices. They utilize returnable glass jars for their parfaits to encourage recycling and reduce waste. Food loss is minimized through the innovative use of ripe produce, extended through fermentation, allowing delightful sweets to be made from ingredients that might otherwise go to waste. With zero-waste goals, inedible parts of fruits, like peels, are dried out for composting, which ultimately contributes to growing herbs for their parfaits in Shimokitazawa.

A Word from the Brand Director

Yukari Hashi, the Brand Director for Minna Showten, shared her thoughts on the upcoming Halloween season. "While we often enjoy delicious sweets made from autumn ingredients, we believe in finding a way to enjoy them without overindulging. Our focus is on healthy options that highlight the nutrients of pumpkins and sweet potatoes while paving the way for a new way to celebrate Halloween that aligns with sustainability and the reduction of food waste."

About Minna Showten

Minna Showten is located at 2-9-2 Kitazawa, Setagaya-ku, Tokyo, in ARISTO Shimokitazawa, open from 12:00 PM to 7:00 PM on unspecified days of the week. Accessibility is available via a short 2-minute walk from Shimokitazawa Station on the Odakyu and Keio Inokashira lines.

For more information, visit their official site at https://minna-showten.com or follow them on Instagram: @minnashowten_official.

With their commitment to delicious sustainability and engaging community activities, Minna Showten is ready to spread joy this Halloween season, encouraging all guests to enjoy treats responsibly and participate in meaningful recycling efforts.