Boosting Revenue: A Seminar to Support SMEs in Achieving 10 Billion Yen Sales Goals

Introduction

On May 20, 2025, Imajina Co., Ltd., headquartered in Chiyoda, Tokyo, will host a vital seminar titled "Management and Branding Seminar" in Osaka's Umeda area. This seminar is part of ongoing efforts initiated by the Ministry of Economy, Trade and Industry to support the growth of small and medium-sized enterprises (SMEs). With the growing movement towards achieving a sales target of 10 billion yen, this seminar will provide practical insights into overcoming organizational challenges and investing in human capital.

Background of the Seminar

The drive for SMEs to reach the 10 billion yen sales target positions them in a critical phase, typically consisting of companies with 6 to 300 employees. At this point, simply expanding revenue is inadequate; strengthening organizational capabilities and maximizing human capital investment are crucial. Human capital investment involves aligning employees' aspirations with the company's vision to enhance engagement. This philosophy is central to Imajina's approach to inner branding, which has supported over 2,900 companies since its establishment in 2006.

Seminar Topics

The seminar will cover several key topics:

1. Branding Techniques and Organizational Strengthening: Discussing effective methods of branding that resonate with employees, focusing on organizational improvement.
2. Integrating Philosophy and Evaluation Systems: Practical insight into how high-growth companies link their core philosophies with their evaluation systems to ensure alignment and transparency.
3. Strengthening Management and Enhancing Retention Rates: Offering actionable approaches to bolster management capabilities and increase employee retention.
4. Branding Strategies Based on Latest Domestic and International Examples: Learning from recent examples to develop effective branding strategies.
5. Internal and External PR for Brand Recognition Expansion: Exploring innovative public relations methods to broaden brand recognition both inside and outside the organization.

Additionally, participants will have exclusive access to 30-minute individual consultation sessions with Imajina’s consultants, addressing critical management issues such as recruitment, personnel development, and organizational structures.

Event Details

- Date and Time: May 20, 2025, from 14:00 to 15:30
- Venue: 8F BRISE Plaza, 2-4-9 Umeda, Kita-ku, Osaka (6-minute walk from JR Osaka Station, Sakurabashi Exit)
- Participation Fee: Free of charge
- Capacity: Limited, first-come-first-served basis until full
- Registration: Register Here

Message from the Organizer

"Achieving 10 billion yen in sales is not the destination but a milestone in growth. That’s why investment in human capital to strengthen the organization is especially important right now. Our wealth of support experience and recent examples will provide you with actionable insights you can implement immediately. We look forward to your participation!" This message is specially directed to business owners, HR managers, and executives.

About Imajina Co., Ltd.

Imajina specializes in branding support, having successfully assisted over 2,900 companies. They focus on philosophy dissemination, talent development, and organizational strengthening. As a leading company in inner branding, Imajina is dedicated to supporting sustainable growth in businesses.

(Website: Imajina)