#Japan #Tokyo #Event Management #Music Education #OTOLIV

OTOLIV Inc.: Celebrating a New Musical Chapter

On November 25, 2025, Elpa Inc., based in Toshima Ward, Tokyo, will officially change its name to OTOLIV Inc. as it celebrates its 25th anniversary. The new name, OTOLIV, is a blend of the Japanese word for sound, "OTO," and the English words "live" and "life." This symbolizes the company's commitment to fostering a life enriched by music.

The Motivation Behind the Name Change

Having operated under the guiding principle of making music more accessible, the company has been involved in various initiatives ranging from music lessons to live performance coordination. As it reaches this significant milestone, OTOLIV Inc. aims to further enhance the societal value of music, rekindling people's sensitivity and vitality through sound. The rebranding reflects a desire to create a vibrant society that thrives on the principles embodied in the name OTOLIV.

New Logo and Design Concept

The newly designed logo draws inspiration from the concepts of "sound waves" and "the breath of life." Featuring soft curves and inviting spaces, it visually represents how music resonates within individuals and spreads outward. The corporate color palette employs gentle tones that symbolize warmth, sensitivity, and a vision for the future, marking a new beginning for the brand.

Future Business Development

OTOLIV Inc. is committed to enriching people's lives through music, focusing on three main pillars:

1. Educational Initiatives: Transitioning from merely "teaching" to actively "nurturing" in music education.
2. Event Coordination: Adding musical flair to every life event through live performances and event production.
3. Artist Management: Supporting musicians in sustaining their careers.

Additionally, OTOLIV plans to expand into wedding services that highlight musical elements and consultative services bridging musicians and businesses, continuously exploring new avenues for creative value within the industry.

The New Corporate Website

Alongside the name change, OTOLIV Inc. will launch a completely redesigned official website. Key features of the site include:

• - A brand message that visually embodies the ethos of awakening people's sensitivities through music.
• - Unique value propositions attainable specifically through OTOLIV.
• - Well-organized information regarding its educational, event, and management sectors, ensuring user-friendly navigation.
• - Enhanced mobile and tablet compatibility for a comfortable viewing experience.

Official Website: https://www.otoliv.com

25th Anniversary and Name Change Campaign

To commemorate both the 25th anniversary and the name change, OTOLIV Inc. will hold a special campaign:

• - Music Lesson Campaign: Offering free demo lessons for corporations or gifts of original merchandise from the Doremi Brothers.
• - Event Campaign: Providing an additional 30 minutes of performance time at no extra charge (note: a break for musicians is required every 30 minutes).

Campaign Duration: November 25, 2025 – January 31, 2026.
To apply, please specify the campaign name when reaching out.

Corporate Philosophy

Mission

To awaken the innate sensitivity and vitality within individuals through the power of music, transcending borders, generations, and languages.

Value Proposition

• - Music education that focuses on "nurturing" rather than merely "teaching."
• - Enriching life’s various moments with live performances and event services.
• - Supporting sustainable artistic endeavors through management services.

These values aim to provide quality musical interactions throughout life.

Vision

A society where music is more accessible, allowing individuals to engage with music and musicians throughout their lifetime, fostering a culture rich in joy both for performing and sharing music.

Company Overview

• - New Company Name: OTOLIV Inc.
• - Previous Name: Elpa Inc.
• - Change Date: November 25, 2025.
• - Tagline: "Awakening Sensitivity Through Music in Life."
• - Headquarters: 2-39-2 Higashi-Ikebukuro, Toshima, Tokyo, 5th Fl., Osumi Bldg.
• - CEO: Ami Shimannuki.
• - Business Activities: Music education, event production, weddings, artist management, and consulting.

For further inquiries, contact OTOLIV Inc. at Tel: 03-6426-5764 or email [email protected].