#Japan #Tokyo #Catchphrase Writing #Water Server #Kagayaki Nagai

A Unique Guide to Crafting Catchphrases

In the ever-evolving world of advertising, the ability to write catchy phrases has become essential. Whether it’s for social media posts, brochures, product pages, or presentations, countless professionals find themselves needing to create impactful catchphrases, even if they aren’t trained copywriters. With the upcoming book, ”How to Create 100 Catchphrases for Water Servers”, readers will find an engaging and innovative approach to mastering this art.

Set to be released on July 25, 2025, by Shoei-sha, this book provides a user-friendly narrative that leads readers through the process of developing effective catchphrases. Author Kazuya Nagai, an experienced copywriter with numerous awards, guides the reader through the journey of a typical office worker, Saito-san, who unexpectedly has to write a catchphrase for a water server product. With no background in writing, Saito’s journey is fraught with challenges, failures, and eventual triumphs. Through his experiences, readers can glean valuable insights into the essentials of writing persuasive copy.

Learning Through Storytelling

The narrative methodology employed in this book allows readers to immerse themselves in Saito’s experiences. As he struggles with his tasks, readers witness his growth and evolution in understanding what makes a catchphrase resonate. This story not only keeps readers engaged but also highlights the fundamental concepts behind crafting compelling phrases. Those who find themselves at a loss when attempting to communicate effectively will discover practical tips hidden within Saito’s story.

In an age where AI can generate content, this book emphasizes the necessity of understanding basic copywriting principles and structures. Each chapter concludes with key points that readers can easily apply, regardless of their writing proficiency. Whether novice or experienced, anyone can benefit from the insights shared within the book.

Chapter Highlights

Saito’s journey is divided into numerous chapters, each focusing on a different aspect of writing catchphrases. Some notable chapter titles include:

• - Chapter 2: How Do You Write Catchphrases?

This chapter explores techniques for eliciting powerful and engaging phrases that attract attention.

• - Chapter 11: What Exactly is an 'Emotional' Catchphrase?

Here, readers delve into the world of emotional impact and how feelings can influence marketing and communication.

The book's structure not only provides a step-by-step approach to writing but also challenges the reader to think critically about their phrases and the emotions they convey.

Accessibility and Availability

”How to Create 100 Catchphrases for Water Servers” will be available in bookstores nationwide and online platforms, including Shoei-sha’s direct store and Amazon. With a retail price of ¥1,760, it offers an affordable pathway for aspiring copywriters or anyone looking to enhance their writing skills. The book spans 168 pages, making it a concise resource for learning the craft.

For more information or to pre-order a copy, visit the official publication page at Shoei-sha.

About the Author

Kazuya Nagai, known as Kotobaya-san, has transitioned from a career in newspaper advertising and article distribution to become a recognized copywriter. His expertise lies in spelling out concepts and messages clearly for various brands. With accolades from numerous advertising competitions, including the Advertising Council Award, his literary contributions also include other works focused on effective copywriting, further establishing his position in the industry.

In conclusion, whether you're a professional needing to create compelling copy or an enthusiast wanting to learn, this engaging book offers the tools you need to craft meaningful and impactful catchphrases.