Exploring New Horizons in Asia's Beverage Market at HOTELEX Shanghai 2026
As the beverage industry in Asia experiences a resurgence rooted in premiumization and the evolving tastes of younger consumers, HOTELEX Shanghai 2026 is poised to unlock new avenues in this dynamic market. Scheduled from March 30 to April 2, 2026, at the National Exhibition and Convention Center in Shanghai, this event anticipates more than 300,000 professional visitors traversing 400,000 square meters, featuring over 3,800 exhibitors and 12,000 foreign buyers.
At the heart of this year's expo is 'The Bar Drinks Shanghai,' a groundbreaking platform designed to connect global brands of spirits, wines, and craft beers with influential bar and hospitality buyers across Asia. Rather than traditional exhibition zones, this initiative focuses on creating 'scenario-based' immersive experiences. These setups mimic real-world bar environments, offering brands an innovative way to present their products through engaging storytelling and direct interaction.
Three key categories are emphasized: spirits, light wines, and craft beers. This selection aligns perfectly with the trends of lighter, experience-oriented consumption that are taking root in China. Craft beer, in particular, is gaining traction, with consumers increasingly valuing quality, individuality, and cultural identity in their purchasing decisions. Participating exhibitors will gain direct access to bar owners, hotel groups, distributors, importers, and lifestyle-focused buyers, creating unprecedented market entry and growth opportunities.
To further enhance business outcomes, The Bar Drinks Shanghai will feature a variety of engaging activities, including mixology showcases, bartender competitions, and bar design solutions. There will also be a focus on non-alcoholic drinks and sustainable packaging solutions, providing multiple touchpoints for brand visibility, lead generation, and partnership development.
This strategic upgrade of HOTELEX Shanghai emphasizes a targeted and impactful entry into Asia’s evolving bar and hospitality markets, combining immersive experiences with strategic buyer engagement and scenario-driven interaction. By fostering connections that help international brands penetrate and expand in China and throughout Asia, HOTELEX Shanghai 2026 is set to be a pivotal event in the beverage industry’s landscape.
For inquiries about exhibits: Alex Ni, Tel: +86 21 3339 2242, [email protected]
For press and visitor inquiries: Lizzy Chen, Tel: +86 21 3339 2566, [email protected]
At the heart of this year's expo is 'The Bar Drinks Shanghai,' a groundbreaking platform designed to connect global brands of spirits, wines, and craft beers with influential bar and hospitality buyers across Asia. Rather than traditional exhibition zones, this initiative focuses on creating 'scenario-based' immersive experiences. These setups mimic real-world bar environments, offering brands an innovative way to present their products through engaging storytelling and direct interaction.
Three key categories are emphasized: spirits, light wines, and craft beers. This selection aligns perfectly with the trends of lighter, experience-oriented consumption that are taking root in China. Craft beer, in particular, is gaining traction, with consumers increasingly valuing quality, individuality, and cultural identity in their purchasing decisions. Participating exhibitors will gain direct access to bar owners, hotel groups, distributors, importers, and lifestyle-focused buyers, creating unprecedented market entry and growth opportunities.
To further enhance business outcomes, The Bar Drinks Shanghai will feature a variety of engaging activities, including mixology showcases, bartender competitions, and bar design solutions. There will also be a focus on non-alcoholic drinks and sustainable packaging solutions, providing multiple touchpoints for brand visibility, lead generation, and partnership development.
This strategic upgrade of HOTELEX Shanghai emphasizes a targeted and impactful entry into Asia’s evolving bar and hospitality markets, combining immersive experiences with strategic buyer engagement and scenario-driven interaction. By fostering connections that help international brands penetrate and expand in China and throughout Asia, HOTELEX Shanghai 2026 is set to be a pivotal event in the beverage industry’s landscape.
For inquiries about exhibits: Alex Ni, Tel: +86 21 3339 2242, [email protected]
For press and visitor inquiries: Lizzy Chen, Tel: +86 21 3339 2566, [email protected]
Topics Consumer Products & Retail）
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