Prove Human Pop-up
2025-09-17 02:40:18

A Unique Shopping Experience for Humans in the AI Era: Prove Human Pop-up by Done

Prove Human Pop-up by Done



On September 26 and 27, 2025, a unique pop-up event titled Prove Human Pop-up by Done will occur in Tokyo. This special event is a collaboration between the vintage clothing brand Done, which specializes in re-editing secondhand apparel, and World, a platform that offers 'Proof of Human' in an AI-dominated age. This event invites guests to explore the increasingly vital concept of proving actual humanity in the era of artificial intelligence.

How to Prove Your Humanity


During the two-day pop-up, visitors can choose from two engaging methods to validate their humanity:

1. Challenge the World's Toughest CAPTCHA: Visitors can attempt the famously difficult CAPTCHA that has a reported success rate of only 0.002%. For this event, a simplified version of the puzzle will be available in Japanese, making it accessible yet challenging.

2. Authenticate with World ID using Orb: Utilizing the Orb device, visitors can verify their humanity through the World ID system.

Participants who successfully demonstrate their humanity via either method will receive a special limited-edition T-shirt, the Join The Real Human Network Vintage Tee re-edit by Done, as a reward for their effort. This unique T-shirt is crafted from re-edited vintage clothing, designed to embody the theme of 'real human networks' that World champions. Each T-shirt holds its uniqueness courtesy of the vintage source, making each piece one-of-a-kind, just like the humans it represents.

After the event, the same limited-edition T-shirts will be available on the Done official website. Thanks to Shopify's World ID verification system, only genuine humans—not bots—will be able to purchase these exclusive items.

The Need for Human Proof in the Age of AI


The rapid evolution of generative AI has blurred the lines between humans and bots, creating challenges that significantly impact our daily lives. Issues such as impersonation fraud on social media, misinformation proliferation, deepfakes, and the bot-driven hoarding of tickets and exclusive items have emerged. Traditional verification methods like reCAPTCHA are increasingly bypassed, highlighting the urgent need for reliable methods of confirming one's humanity.

World offers a solution with the World ID, which is issued uniquely to each verified individual. This innovative approach maintains user anonymity while providing a secure means to validate one's humanity in an age when the presence and trustworthiness of humans are paramount. World is committed to building a network of real humans and ensuring their significance remains intact amid technological advances.

Voices from the Brand: Comment from Done CEO


Eto, the CEO of Done, expresses: “The question of 'What does it mean to be a true human?' is more pertinent than ever in this evolving age of AI. The fashion industry faces challenges such as bot-driven hoarding and the rampant spread of fake accounts. Our collaboration is aimed at addressing these societal issues through fashion.”

Eto further states, “The proof of humanity provided by World will be essential for the future. Done has continuously questioned how to walk into the future through the lens of fashion. Our hope is to convey the importance of being human and living with love through this project. We wish for the message, 'Not AI, but love,' to resonate with someone living in these times.”

Event Details


  • - Event Name: Prove Human Pop-up by Done (One Department)
  • - Dates: September 26 (Friday) 12:00-19:00, September 27 (Saturday) 11:00-19:00
  • - Venue: SIX GALLERY HARAJUKU
  • - Address: 6-32-1 Jingumae, Shibuya, Tokyo
  • - Participation Requirements: On-site verification either via the simplified CAPTCHA challenge or the Orb for World ID authentication
  • - Special Gift: Limited-edition Join The Real Human Network Vintage Tee re-edit by Done for early participants
  • - Cost: Free

About Done


  • - Company Name: DiGG Inc.
  • - CEO: Noritoshi Eto
  • - Address: 3F, SG DAIKANYAMA Building, 2-17-4 Ebisu-nishi, Shibuya, Tokyo
  • - Company Website: DiGG Inc.
  • - Done Website: Done Project
  • - Done Instagram: Instagram Account

About World


World is a protocol designed to establish 'Proof of Human' for the AI era. The World ID allows individuals to verify their humanity online without disclosing personal information. Co-founded by Sam Altman, Alex Blania, and Max Novenshtern, World has over 16 million verified individuals since its service launch in 2023, with World App surpassing 35 million users.
  • - Official Website: World


画像1

画像2

画像3

画像4

画像5

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.