#United States #New York #Nutrition #Costco #AG1

AG1's Significant Retail Expansion

In a major strategic move, AG1, a globally recognized nutrition brand, has announced that its products will be available in more than 600 Costco locations across the United States. This marks AG1's first venture into brick-and-mortar retail, showcasing the company’s commitment to providing its high-quality nutritional products to customers who prefer visiting physical stores. Previously, AG1 primarily operated through direct-to-consumer channels, focusing on delivering its flagship product, the AG1 nutritional supplement, directly to consumers’ homes.

Kat Cole, the CEO of AG1, emphasized the importance of this new partnership with Costco, stating, "This retail partnership marks a significant strategic milestone in our business. We've grown an incredible DTC business over the past 15 years, and it is time to expand access to the high-quality daily foundational nutrition of AG1 to customers who prefer a physical retail experience. With Costco's commitment to quality and its unrivaled dedication to members and their experience, we're proud to take our first step onto shelves with them."

AG1 has built a solid reputation since its inception in 2010, trusted by millions, including professional athletes and health experts. The product is a comprehensive daily nutritional supplement that merges multivitamin and multi-mineral elements with whole food-sourced nutrients, prebiotics, and probiotics, all in one easy-to-use scoop. AG1 simplifies starting the day with essential nutrients and digestive health support. Moreover, it is NSF Certified for Sport®, a stamp of approval that signifies its adherence to the highest safety and quality standards, making it a preferred choice for many athletes and healthcare professionals. The product is also third-party validated as free from various contaminants, including herbicides and pesticides.

The decision to expand into retail comes on the heels of significant growth for AG1. The company recently unveiled AG1 Next Gen, an upgraded formula introduced after extensive clinical trials, available exclusively through its website. Additionally, AG1 has committed $20 million over the next three years to continue its research and development efforts, demonstrating the brand's focus on innovation and excellence in the supplement industry.

Since Kat Cole took over as CEO in July 2024, she has been pivotal in steering AG1 towards new opportunities for growth, including geographical expansion, product enhancements, and leveraging new sales channels to reach a broader audience. This retail partnership with Costco is a manifestation of her vision to elevate the AG1 brand further.

For customers eager to explore AG1's offerings, convenient access to the supplement will soon be available through local Costco stores, with a specific focus on the AG1 40-count single-serve stick packs. For more information about AG1 and its new retail initiatives, customers can visit drinkag1.com or costco.com.

About AG1

AG1, formerly known as Athletic Greens, is on a mission to empower individuals to take charge of their health through nutrition. Known for its comprehensive daily health drink, AG1 combines a high-quality multivitamin, probiotics, and other essential nutrients into one scoop. AG1 holds a prominent position as an NSF Certified for Sport® product, reflecting its standing as a trusted supplement for health-conscious individuals globally. Founded in 2010, AG1 continues to evolve with a global presence across North America, Europe, and the Asia-Pacific region.