#Japan #Tokyo #beauty care #Body Scrub #Ishizawa Lab

The Complexity of Body Scrub Care

A new survey conducted by Ishizawa Laboratory, located in Shibuya, Tokyo, uncovers insights about body scrub usage among consumers. The study, which included responses from 416 individuals, highlights that many find body scrub routines challenging yet necessary for achieving smooth skin.

Key Findings from the Survey

Desired Outcomes

When participants were asked what they value most in a body scrub, the leading response (over 50%) was achieving a smooth and soft finish. Following closely were benefits related to exfoliation and a gentle feel against the skin. This indicates that users are specifically seeking noticeable changes in skin texture and usability.

Usage Timing

The survey also explored when people typically incorporate body scrubs into their routines. Common occasions included times when skin feels rough or before significant events such as dates, outings, or important days. As warmer months approach, the desire for smooth skin intensifies, prompting many to use body scrubs as special occasion preparations.

Frequency of Use

Interestingly, almost half of the respondents reported using body scrubs once a week or more. This statistic illustrates a committed approach to body care, with approximately 75.2% having used body scrubs at some point.

Challenges of Body Scrub Care

Despite the benefits, about one-third of users admit they find body scrub routines a hassle. When asked to elaborate, responses varied. Some expressed frustration over longer bath times while others mentioned the inconvenience of needing to clean up after scrubbing, such as rinsing thoroughly or dealing with the complexity of using scrub containers that can be messy.

The “Bath Cancellation” Phenomenon

The survey also assessed the frequency of what they termed “bath cancellations” — instances where individuals plan to bathe but ultimately do not follow through, often citing fatigue or time constraints. Roughly 40% of respondents acknowledged having skipped their bathing routine for reasons ranging from exhaustion after work to simply not feeling dirty enough.

Strategies to Avoid “Bath Cancellations”

To combat this trend, respondents offered a variety of suggestions to enhance bathroom experiences and motivate themselves to take baths, including:

• - Using relaxing bath additives
• - Experimenting with new scents or bath products
• - Establishing a comforting routine like listening to music while bathing
• - Incorporating fun activities, such as watching movies or playing with phones, to make the bath feel like leisure time.

Introducing the Solution: The New Two-in-One Body Scrub

In response to these insights, Ishizawa Laboratory is set to launch the new Keenanadeshiko Baking Soda Washable Scrub. This innovative product aims to simplify the body care routine, combining the benefits of a body scrub with a body wash in one bottle.

Product Highlights

1. Combination of Baking Soda and Corn Scrub:
Uses baking soda to loosen dirt and corn husk scrubs for gentle exfoliation.
2. Dual Functionality:
Serves as both a body scrub and a body wash, eliminating the need for multiple products.
3. Convenient Packaging:
Features a one-touch cap that’s easy to open and minimizes water entry.
4. Calming Aroma:
Contains soothing essential oils like orange and yuzu for a spa-like experience during use.

Product Details

• - Name: Keenanadeshiko Baking Soda Washable Scrub
• - Capacity: 280g
• - Price: 2,200 yen (Excl. tax: 2,000 yen)

Launch Information

Available from April 21, 2025, in various shops and online platforms, with early sales starting from March 1, 2025, in select stores.

In conclusion, while the task of maintaining skin can feel overwhelming for many, the insights provided by this survey offer valuable understanding into consumer needs and preferences, leading to innovative solutions that make body care more accessible and enjoyable. Stay tuned for the launch of the Keenanadeshiko scrub to simplify your beauty routine!