Enjoy a Stress-Free Winter Cleaning with Domesto and Cif's Campaign Starting October 2025
As winter approaches, many families start preparing for the annual deep cleaning, known as "O-souji" in Japan. This year, Unilever Japan Customer Marketing Inc. is making this task easier and more enjoyable with its new campaign, "Effectively Assuring! Big Cleaning Campaign," set to kick off on October 24, 2025. Through this campaign, the popular cleaning brands Domesto and Cif are not only supporting your cleaning efforts but also offering exciting rewards for participants.
The "Effectively Assuring! Big Cleaning Campaign" introduces two main event categories to engage participants:
1. Dyson Vacuum Cleaner Course
2. Selectable Pay Course
This innovative campaign aims to enhance your winter cleaning experience by encouraging customers to engage with the brands on social media and rewarding them for their participation.
Running from October 24 to December 28, 2025, the Dyson vacuum cleaner course invites participants to interact with Domesto's official social media account on X (formerly Twitter). To participate, simply like the campaign post and quote retweet it, including the designated hashtag, #Domesto and Cif 大そうじ (Big Cleaning).
Prizes: Five lucky winners will receive a Dyson vacuum cleaner, making the cleaning process more efficient and enjoyable.
In this segment, customers can enter a drawing to win a ￥1,000 Selectable Pay coupon by purchasing two specified products from Domesto or Cif, excluding the Cif Clean Boost series. The eligible purchase period runs from October 24 to December 28, 2025, and participants must retain their receipts to enter. To submit, customers need to take a photo of their receipt and provide it through a designated online form.
Prizes: A total of 2,000 winners will receive a ￥1,000 Selectable Pay coupon, making this an excellent opportunity for those trying out these powerful cleaning products.
Both Domesto and Cif make cleaning easy with straightforward three-step processes.
1. Apply: Directly apply Domesto to areas that require cleaning, such as toilets and sinks.
2. Wait: Let it sit for 2-3 minutes for maximum efficacy.
3. Rinse: Simply wash it away with water. This method can effectively eliminate stubborn odors and eliminate 99.99% of bacteria, assuring your bathrooms are clean and fresh.
1. Apply: Spread Cif on tough stains, particularly grease in the kitchen.
2. Scrub: Use a soft sponge and scrub the area gently.
3. Rinse: Rinse away for spotless kitchen surfaces.
Cif is unique in that it uses naturally derived calcium carbonate as an abrasive, meaning it cleans effectively without scratching surfaces like stainless steel or glass. Furthermore, it also eliminates 99.9% of bacteria and viruses, adding an extra layer of cleanliness.
Get ready for an organized and stress-free winter cleaning season with Domesto and Cif. By taking part in the "Effectively Assuring! Big Cleaning Campaign," you have a chance to win fabulous prizes while also experiencing the ease and efficiency of these trusted cleaning products. Don’t miss out on this opportunity to make your home cleaning routine simpler and more rewarding!
Disclaimer: The cleaning efficacy rates quoted are not guaranteed for every type of bacteria or virus. Please follow product instructions for optimal results.
Campaign Overview
The "Effectively Assuring! Big Cleaning Campaign" introduces two main event categories to engage participants:
1. Dyson Vacuum Cleaner Course
2. Selectable Pay Course
This innovative campaign aims to enhance your winter cleaning experience by encouraging customers to engage with the brands on social media and rewarding them for their participation.
Dyson Vacuum Cleaner Course
Running from October 24 to December 28, 2025, the Dyson vacuum cleaner course invites participants to interact with Domesto's official social media account on X (formerly Twitter). To participate, simply like the campaign post and quote retweet it, including the designated hashtag, #Domesto and Cif 大そうじ (Big Cleaning).
Prizes: Five lucky winners will receive a Dyson vacuum cleaner, making the cleaning process more efficient and enjoyable.
Selectable Pay Course
In this segment, customers can enter a drawing to win a ￥1,000 Selectable Pay coupon by purchasing two specified products from Domesto or Cif, excluding the Cif Clean Boost series. The eligible purchase period runs from October 24 to December 28, 2025, and participants must retain their receipts to enter. To submit, customers need to take a photo of their receipt and provide it through a designated online form.
Prizes: A total of 2,000 winners will receive a ￥1,000 Selectable Pay coupon, making this an excellent opportunity for those trying out these powerful cleaning products.
Simple Cleaning Steps with Domesto and Cif
Both Domesto and Cif make cleaning easy with straightforward three-step processes.
Domesto
1. Apply: Directly apply Domesto to areas that require cleaning, such as toilets and sinks.
2. Wait: Let it sit for 2-3 minutes for maximum efficacy.
3. Rinse: Simply wash it away with water. This method can effectively eliminate stubborn odors and eliminate 99.99% of bacteria, assuring your bathrooms are clean and fresh.
Cif
1. Apply: Spread Cif on tough stains, particularly grease in the kitchen.
2. Scrub: Use a soft sponge and scrub the area gently.
3. Rinse: Rinse away for spotless kitchen surfaces.
Cif is unique in that it uses naturally derived calcium carbonate as an abrasive, meaning it cleans effectively without scratching surfaces like stainless steel or glass. Furthermore, it also eliminates 99.9% of bacteria and viruses, adding an extra layer of cleanliness.
The Benefits of Using Domesto and Cif
- - Domesto: Offers a 99.99% bacterial kill rate, ensuring all surfaces, including those hard-to-reach corners that harbor germs and nasty odors, are thoroughly cleaned and sanitized with minimal effort.
- - Cif: Perfect for kitchens and bathrooms, it effectively removes grease and grime while being gentle on surfaces due to its natural ingredients.
Campaign Products
- - Domesto Germicidal Cleaner: 500ml (Open price)
- - Cif Cream Cleaner: 270ml (Open price)
Get ready for an organized and stress-free winter cleaning season with Domesto and Cif. By taking part in the "Effectively Assuring! Big Cleaning Campaign," you have a chance to win fabulous prizes while also experiencing the ease and efficiency of these trusted cleaning products. Don’t miss out on this opportunity to make your home cleaning routine simpler and more rewarding!
Disclaimer: The cleaning efficacy rates quoted are not guaranteed for every type of bacteria or virus. Please follow product instructions for optimal results.
Topics Consumer Products & Retail）
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