Duas Rodas Marks 100 Years with New Brand DR Flavors & Ingredients Launch

Celebrating a Century of Flavor Innovation

Duas Rodas, a leading player in the flavor and ingredients industry, is entering a remarkable new chapter in its storied history as it proudly unveils its new brand, DR Flavors & Ingredients. This transformation coincides with the company's significant milestone of 100 years in business, founded in Jaraguá do Sul, Santa Catarina. This new identity is not merely a rebranding; it's a celebration of the company's legacy and a commitment to innovation and growth for decades to come.

Founded in 1925, Duas Rodas has made its mark as a premium provider of flavors, botanical extracts, and solutions for the food and beverage industry. This rebranding to DR Flavors & Ingredients signifies a strategic shift that aims to enhance the emotional and sensory experience that connects people to food. The brand's evolution aligns perfectly with the global trend toward more humanized communication in the culinary sector.

Over its hundred years of operation, Duas Rodas has expanded its reach across eight countries, establishing production facilities in Brazil, along with additional locations in Mexico, Chile, and Colombia. Moreover, DR Flavors & Ingredients has set up offices, technology, and logistics centers in Germany, Poland, China, and the United States. Today, it operates in over 70 countries, with a vision to unify people and brands through solutions that awaken the senses and inspire the future of food responsibly.

The name DR Flavors & Ingredients was carefully chosen to reflect the company's strategic direction. It emphasizes the importance of the emotional ties individuals have with food, a vital aspect increasingly recognized in global communications within the industry.

Leading the charge behind this transition is Chairman Leonardo Fausto Zipf and CEO Rosemeri Francener. Zipf expresses pride in the company’s evolution: "We are the result of the dedication and vision of committed individuals. This company has always embraced reinvention while staying true to its essence. While we focus on the future, the values that brought us here remain unchanged."

Francener echoes these sentiments, highlighting the responsibility that comes with reaching a hundred-year milestone: "Achieving 100 years is a rare accomplishment. More than just a celebration, it is a responsibility. We honor our history by continuing to grow with focus and passion in all that we do. We are only at the beginning of a new cycle of achievements."

As it celebrates this significant milestone, DR Flavors & Ingredients aims to build on the legacy of Duas Rodas by innovating and exploring new horizons within the food sector. This bold move reflects not just the brand's resilience but also its commitment to adapt to the evolving tastes and preferences of consumers worldwide.

Ultimately, Duas Rodas’ new identity as DR Flavors & Ingredients is not just about a name change; it signifies a new beginning filled with potential. The company is committed to leading the charge in flavor innovation, fostering connections between people and the brands they love, and paving the way for a future rich with flavor and responsibility.