#Japan #Tokyo #MOMENTUM #Johoku Senko #ACP Safe Video Ads

Momentum and Johoku Senko Establish Partnership for Brand Safety

In a significant step towards enhancing brand safety in digital advertising, Momentum Corporation, based in Minato, Tokyo, has announced its partnership with Johoku Senko Corporation from Osaka. This collaboration involves Johoku Senko's participation in Momentum's acclaimed certification program, the "ACP Safe Video Ads". This move aims to bolster their strategies against brand damage, especially in the face of rising concerns over the integrity of advertising content.

The Growing Need for Brand Protection

The advertising landscape has changed dramatically, particularly with platforms like YouTube witnessing a surge in the production of AI-generated content. While these innovations allow for more efficient video creation, they have also led to an increase in low-quality or misleading "mass-produced AI videos". These videos often contain ethically or legally questionable material, exposing companies to the risk of being involved with inappropriate advertisers. This situation makes brand protection more crucial than ever to maintain corporate credibility.

Strengthened Collaborative Efforts

Johoku Senko has long prioritized a "consumer-centric perspective" in its advertising strategies, aiming to create a safe and high-quality advertising environment. Previously utilizing Momentum's "HYTRA DASHBOARD Web Unsafe List", they have enhanced their risk management practices in web advertising. With the recent introduction of the "HYTRA DASHBOARD Channel Unsafe List", Johoku Senko reinforces its commitment to brand safety on the YouTube platform, alongside becoming a partner in the "ACP Safe Video Ads" initiative.

This dual approach allows Johoku Senko to meet the certification standards for both web and video advertising, providing clients with sophisticated brand protection and risk management strategies tailored for diverse digital initiatives.

Comments from Johoku Senko

A representative from Johoku Senko commented, "In light of recent reports on advertising placements in illegally uploaded TV program videos, we have reaffirmed the importance of preventing brand risks in video advertising. Our commitment to 'consumer-centric' advertising practices drives us to quickly implement enhanced measures for both web and YouTube platforms. We look forward to collaborating further with Momentum to provide a safer advertising environment for our clients."

Understanding HYTRA DASHBOARD

The "HYTRA DASHBOARD" serves as a powerful tool for minimizing brand damage risks and ad fraud. Through a combination of block lists and safe lists, it restricts the locations where ads are displayed, thus protecting brand integrity. Momentum focuses on not only automation but also manual checks by dedicated operators to improve this system's accuracy. This dual verification process ensures high-quality block and safe lists that ultimately safeguard advertisers' budgets and brand identities, while also significantly reducing operational costs.

The certification programs, "ACP Safe Display Ads" and "ACP Safe Video Ads" recognize agencies that utilize Momentum's HYTRA DASHBOARD effectively to ensure trustworthy advertisement delivery. By regularly conducting training sessions and providing updated information to participating partners, the program creates a unique reservoir of knowledge and experience that differentiates it from other agencies. This initiative aspires to serve as a reliable criterion for advertisers when choosing their partners.

About Johoku Senko Corporation

Johoku Senko is recognized as a specialist in community and lifestyle marketing. Their mission is to engage deeply with consumers and contribute to enriching living standards through effective communication strategies. By focusing on local marketing, they offer tailored media planning and promotional activities designed to connect communities and consumers.

For more information, visit Johoku Senko.

About Momentum Corporation

Momentum is a pioneering advertising verification solutions company dedicated to enhancing the integrity of the digital advertising market in Japan. Through advanced language analysis technology and proprietary data, Momentum leads initiatives to combat ad fraud effectively. Their accreditation programs, including the Agency Certification Program (ACP) and Platform Certification Program (PCP), have attracted numerous distinguished companies across the country, contributing to building a trustworthy digital ecosystem.

For more details, visit Momentum.