#United States #Modesto #Grocery Store #Vallarta Supermarkets

Vallarta Supermarkets Embraces Tradition and Innovation with New Store Design in Modesto

Vallarta Supermarkets, a prominent name in California's grocery landscape and one of the largest Latino-owned grocery chains in the state, is all set to open its second location in Modesto. After the remarkable success of its first Modesto store, located at 3900 Pelandale Ave., the new store at 2401 E. Orangeburg Ave. is ready to welcome the community. The grand opening ceremony is scheduled for August 27, 2025, at 7:15 AM, marking another milestone in Vallarta’s mission to provide fresh and culturally rich food options to diverse communities.

Commitment to the Community

Vallarta's foray into Modesto has already made a significant impact, creating 227 jobs with its initial store. The upcoming location will further this commitment by generating an additional 194 jobs, culminating in a total of 421 new job opportunities in the region. Vallarta Supermarkets views itself not just as a grocery store but as an essential economic contributor in the Central Valley.

The new store promises an inviting design that merges the vibrant culinary influences of Mexico City with the charming coastal vibe of Puerto Vallarta. With transparent areas and open views into various departments, the store allows customers to witness the food-making process, from traditional masa preparation to the crafting of artisanal cakes and ceviche.

An Unmatched Shopping Experience

The new Modesto store exemplifies Vallarta’s focus on innovative customer experiences, all while maintaining its roots in Mexican and Latin food culture. Key features include:

• - Fresh Produce: Seeking to provide only the best, Vallarta’s produce section boasts a wide selection sourced from local farmers and premium growers around the globe. Organic and ethically farmed options will be available, catering to all seasonal favorites and new trends in fresh intake.
• - Carniceria: Renowned as the Home of the Original Carne Asada™, this department will feature premium cuts like Ranchera, allowing customers to easily gather their loved ones around the grill with high-quality meats.
• - Pescaderia: Stocked with fresh and frozen seafood from worldwide sources. Expert fishmongers will provide custom prep services, while the in-house Cevicheria will offer fresh ceviches prepared in small batches to maintain peak flavor.
• - Guacamole and Pico de Gallo Station: Freshly made guacamole will be prepared using 100% Hass avocados, customizable for each guest’s preference to ensure a unique experience alongside fresh Pico de Gallo.
• - Omari Sushi: Hand-rolled by skilled sushi chefs, this dedicated station offers a selection of high-quality rolls perfect for snacks or meals.
• - Juice Bar: Refreshing aguas frescas and other house-made juices will provide vibrant flavors and wellness shots to invigorate customers.
• - La Fruteria: Customers can indulge in delicious fruit bowls, which are customizable and topped with traditional Mexican seasonings.
• - Cremería and Panaderia: These sections will supply authentic Latin American cheeses, fresh-baked goods, and hand-decorated cakes to enhance any meal or occasion.
• - Tortilleria: For those craving authentic tortillas, this in-house department crafts corn and flour options to ensure authenticity in each bite.

Community Engagement and Philanthropy

To express its gratitude and commitment to the Modesto community, Vallarta Supermarkets has pledged to donate $7,500 to local charities and schools. Additionally, the first 300 customers attending the grand opening will receive reusable grocery bags filled with groceries, symbolizing Vallarta’s dedication to giving back.

Lizette Gomez, Vallarta's Director of Marketing, expressed excitement about this new location, stating, "The incredible response to our first Modesto store showed us the community's vibrant heart and energy, aligning with our values. The second store allows us to broaden access to the high-quality foods our customers love while refreshing the in-store experience to meet the evolving preferences of our clientele."

In this fast-paced, modern world, Vallarta Supermarkets is also adapting to convenience, partnering with major delivery services like DoorDash, Uber Eats, and Instacart. This ensures that favorite grocery essentials and hot, ready-to-eat meals are just a few taps away for any customer.

For more information on Vallarta Supermarkets and the opening of this new Modesto location, check out vallartasupermarkets.com or follow them on Instagram @vallarta.supermarkets.

About Vallarta Supermarkets

Since its establishment in 1985, Vallarta Supermarkets has served as a bridge, connecting families with fresh and authentic food from Mexico and Latin America. With a current total of 61 stores across California, Vallarta remains committed to serving communities with respect and pride, and aims to celebrate the vibrant culture and culinary traditions that enrich lives.