#Japan #Tokyo #AISIN #Harajuku #YYSystem

An Innovative Social Experiment at Harajuku Plaza: World with Subtitles

Today marks the launch of the exciting event, 'World with Subtitles,' at Harajuku Plaza, organized by Tokyu Land Corporation's Harakado and powered by Aisin's YYSystem app. Running from May 12 to May 18, 2025, this unique social experiment faces the crucial issue of communication barriers often faced by the hearing impaired and foreign tourists.

Recognizing the everyday challenges regarding communication, this event seeks to illuminate awareness around these issues while providing creative solutions. Throughout the ongoing week, a variety of support tools such as the YYSystem app, pointing boards, and writing sets will be set up in 21 stores within Harakado, offering participants an accessible and enjoyable experience.

On the opening day, many visitors flocked to the event, highlighting the growing anticipation for societal change that Harakado promises. Attendees had the opportunity to participate in multi-sensory experiences that simulate the challenges faced when communicating in the absence of hearing abilities.

Event Overview

Name: World with Subtitles

Location: Harajuku Plaza, 6-31-21 Jingumae, Shibuya, Tokyo

Duration: May 12 - May 18, 2025

Organized by: Aisin Co., Ltd.

Collaboration: Tokyu Plaza Harajuku / Tokyo Federation of the Deaf

Special Page

During this event, participating establishments such as izakayas and cafes will integrate the YYSystem, which utilizes advanced voice-recognition technology for real-time subtitle display and communication assistance. Responses from attendees have been overwhelmingly positive, with many expressing excitement about how such tools could enhance accessibility for both foreign visitors and those with hearing impairments. One visitor remarked, “It was surprising to see how much text is generated in daily life. With this app, both inbound tourists and the hearing impaired could enjoy going out even more.”

Highlights from the Venue

• - Subtitled Information Desk (3rd Floor, BABY THE COFFEE BREW CLUB): Patrons can initiate communication by addressing the staff through subtitles, with sign language interpreters available on-site.

• - Subtitled Shared Dining (5th Floor, Izakaya Stand Jump): A special seating area equipped with subtitle displays allows diners from different language backgrounds or those with hearing difficulties to enjoy meals together.

• - Subtitled Hair Salon (B1, PEEK-A-BOO): Here, embedded iPads equipped with the YYSystem work to facilitate communication amid the distracting sounds of dryers and other salon noises, ensuring a comfortable experience for all.

• - Subtitled Classroom (3rd Floor, BABY THE COFFEE BREW CLUB Cinema Space): The Re:DESIGN SCHOOL, led by noted art director Tetsuya Chihara, uses the YYSystem during its introductory class, giving all participants the chance to experience creative learning without barriers.

Opening Event Insights

The opening ceremony featured deaf actress Akiko Otonashi and Rihoko Kamizawa, a member of JPN Deaf Table Tennis who is set to compete in the 2025 Deaflympics. They discussed the challenges of a society that often takes hearing ability for granted.

The dialogue continued to touch upon various aspects of daily inconvenience associated with hearing loss. Ms. Otonashi emphasized the importance of having visual aids during emergencies to enhance accessibility.

With a strong message, the General Manager of Harakado, Rumi Koshiba, expressed, “We aim to change societal standards from here at Harakado. Our objective is to create a welcoming environment for everyone to spend time comfortably.”

As the event progresses, participants are encouraged to engage in conversations about their experiences, leading to a culmination event on May 18, where insights will be shared during a subtitled conference. This collective effort aims not only to introduce the YYSystem but also to provoke discussions about creating a more inclusive society.

About YYSystem

The YYSystem application is designed primarily for the hearing impaired, converting speech and sounds into visual forms. Its features include real-time transcription, environment sound visualization, and production of subtitles for academic and corporate settings. With support for multiple languages, it aims to ensure that all individuals can participate in discussions and enjoy public spaces.

To explore these innovations, follow the journey at YYSystem.

In Conclusion

Ultimately, the 'World with Subtitles' event embodies a fresh approach to inclusivity, proving that through innovation and community conversation, we can break down barriers and create a world where everyone can connect seamlessly.