#United States #Rosemont #PHI Studio #Horizon of Khufu #Life Chronicles

PHI Studio Unveils Groundbreaking Immersive Experiences at Chicagoland's Largest Immersive Destination

PHI Studio, renowned for pushing the boundaries of immersive art, has announced the opening of two stunning exhibitions at EXP, a new 26,000-square-foot cultural hub in Rosemont, Illinois. Set to unveil in Fall 2025, this ambitious project aims to redefine cultural engagement through immersive art, science, and storytelling.

A Visionary Space for Immersive Experiences

EXP, developed in tandem with the Village of Rosemont, marks a significant evolution in the realm of immersive entertainment. The venue will host a rotating selection of virtual, augmented reality, and sensory-rich experiences that encourage interaction and exploration. Eric Albert, CEO of PHI Studio, expressed his excitement, stating, “These works exemplify our dedication to delivering powerful immersive experiences to wider audiences. We envision EXP as a cultural hub in the Midwest, launching with stories that weave together art, science, and imagination.”

The Inaugural Exhibitions

The two highlighted exhibitions, Horizon of Khufu and Life Chronicles, set the stage for EXP’s ambitious entry into the world of immersive arts.

Horizon of Khufu

Horizon of Khufu is a groundbreaking virtual reality expedition that immerses visitors in a journey back to ancient Egypt. Guests will explore the Great Pyramid of Giza through a captivating narrative that includes traversing forbidden chambers, ascending to the peak of the pyramid, and embarking on a Nile adventure during King Khufu's funerary rites. Having garnered over 1.5 million attendees worldwide, this 45-minute experience is celebrated by Forbes as a unique art form stirring genuine emotions and empathy.

Life Chronicles

On the family-friendly side, Life Chronicles offers an educational and thrilling immersive experience that stretches over 3.5 billion years of evolution. Co-produced with France’s Muséum national d'Histoire naturelle, this journey takes visitors from the emergence of early microbes to the reign of dinosaurs and the dawn of humankind. By emphasizing scientifically validated content, the exhibit promises to engage audiences of all ages in the wonders of our planet’s history.

A Cultural Catalyst for Rosemont

Rosemont’s Mayor, Brad Stephens, is optimistic about EXP’s potential, noting that these premiere installations signify just the beginning of the city’s vision to cultivate a premier cultural destination. He acknowledged, “These top-tier immersive experiences set the tone for what EXP is about, bringing globally recognized attractions to Rosemont for everyone to enjoy.”

The Future of PHI Studio

PHI Studio remains at the forefront of immersive arts, consistently seeking out innovative ways to meld technology with artistic expression. Recognized as an incubator for talent, the studio aims to collaborate with creators, producers, and partners who share their passion for pioneering new artistic landscapes. With a commitment to evolving experiences and narratives, PHI Studio’s contributions to this cultural renaissance are bound to influence the future of storytelling.

In summary, the arrival of EXP and its inaugural exhibitions promises a transformative cultural experience for Chicagoans and visitors alike. With a focus on engaging storytelling that intertwines art, science, and technology, PHI Studio is setting the stage for an exciting new chapter in immersive entertainment.

For more updates on these exhibitions and other upcoming events, stay tuned to EXP's official channels.