Ready® Snack and Beverage Company Shines on Bain's 2025 Insurgent Brands List

Ready® Recognized on Bain & Company's 2025 Insurgent Brands List

In a significant achievement for the snack and beverage industry, Ready®, a company specializing in functional snacks and beverages, has been selected for Bain & Company's prestigious 2025 Insurgent Brands list. This list highlights brands that are reshaping the rapidly evolving fast-moving consumer goods (FMCG) sector. As one of only 120 brands to make the cut this year, Ready® stands out for its innovative growth and market impact.

Bain & Company defines an insurgent brand as one that generates over $25 million in annual revenue whilst outpacing its category's growth by over tenfold within the last five years. Ready® not only meets these criteria but has also demonstrated remarkable resilience by maintaining positive growth during the last two years. This recognition underscores the company's commitment to providing protein-rich snacks and beverages that resonate strongly with consumers, particularly those in the Millennial and Gen-Z demographics.

Pat Cavanaugh, the visionary founder and CEO of Ready®, expressed the brand’s excitement about this honor. He suggested that this acknowledgment reflects the increasing demand for nutritious and flavorful snack options that cater to a diverse audience. According to Cavanaugh, “This accolade signifies the robust appeal of our protein-fortified offerings, which have been meticulously developed to enhance the lifestyles of active consumers.”

The foundational qualities of insurgent brands, as highlighted by Charlotte Apps, Executive Vice President of Bain's Consumer Products practice, include their ability to adapt and respond to unmet consumer needs through originality and strong brand narratives. In contrast to the broader FMCG sector, which is facing challenges such as stagnant volumes and pricing pressures, insurgent brands like Ready® are capitalizing on their unique value propositions to unlock new pathways for growth.

Ready® has carved a unique niche within the functional food market, not just for its product offerings but also for its deep engagement with health-focused consumers and athletes alike. The brand champions great tasting and functional on-the-go solutions that appeal to its audience’s active lifestyles. Currently, its product range, which includes protein and snack bars, as well as functional protein and hydration beverages, is readily available in over 40,000 retail locations across the United States, including major chains like Walmart, Costco, and Whole Foods.

The company has also forged partnerships with notable sports figures, including NFL superstar Aaron Donald and NBA champion Giannis Antetokounmpo, who serve as co-owners. Additionally, the brand is recognized for its commitment to social causes, as evidenced by its partnership with the Susan G. Komen organization in the fight against breast cancer.

As Ready® looks towards the future, it aims to expand its portfolio further and engage with a broader consumer base. The focus on innovation and fulfilling the needs for convenient yet nutritious food choices hints at a promising trajectory ahead for the company. To learn more about this dynamic brand and its vision for growth, visit TeamReady.com.

In summary, Ready®'s recognition on the Bain & Company 2025 Insurgent Brands list not only signifies its current success but also sets the stage for its future endeavours in the FMCG landscape, driving growth through innovation and an unwavering commitment to consumer health.