Data360 Enhances Fingerprint Technology for Daily Audience Intent Identification in Healthcare Marketing
In a significant advancement for healthcare marketing, Data360, Inc. has rolled out an upgraded version of its Fingerprint solution, allowing for daily audience intent identification. This proprietary technology has proven pivotal in enhancing the precision with which healthcare marketers can target healthcare professionals (HCPs) and patients. Previously, intent identification was restricted to weekly and monthly intervals. However, in response to growing client demand, Data360's new daily capability is set to revolutionize how marketers engage with their target demographics.
The Fingerprint solution collects data about online behavior, capturing the intent of HCPs and patients alike. It not only facilitates a deeper understanding of audience needs, but also aligns this intent with Data360's comprehensive Identity Graph. This integration allows for a more profound enrichment of healthcare professional and patient profiles, providing marketers with invaluable insights into their behavioral patterns.
One of the critical features of this expansion is the remarkable lift it generates in the number of opted-in individuals for client programs—reportedly a staggering 7-10 times increase. When utilized within programmatic advertising frameworks, this intent data has resulted in triple-digit increases in engagement rates compared to more traditional data sources.
James J. Miller, President and CEO of Data360, emphasized the significance of capturing audience intent as a means to enhance marketing outcomes. He stated, "Intent reflects the resources and information physicians, HCPs, patients, and caregivers are seeking online now. Capturing audiences at intent is the most valuable, timely, and competitive intelligence for improving marketing program outcomes."
The strategic importance of Data360's Fingerprint technology becomes increasingly clear in light of the ongoing transformation of healthcare marketing. By delivering real-time insights, the tool provides marketers with a competitive edge, enabling them to pinpoint where individuals are positioned within their diagnostic, treatment, and decision-making journeys.
Among the user-friendly applications of Data360's Fingerprint enhancement are various marketing strategies, including Programmatic Advertising, Social Media Campaigns, Email Communications, Real-Time Omnichannel Triggers, and more. These tools are designed to create a seamless experience for professionals navigating the healthcare landscape.
As Data360 continues to evolve its solutions, the company remains committed to empowering marketers with unparalleled access to engage their target audiences effectively. With an intense focus on compliance and ethical data practices, Data360 ensures that its first-party datasets maintain their industry-leading stature. By meticulously extracting audience intent and behavior, the company advocates for the necessity of an identity-first approach that not only meets but exceeds client expectations.
In a marketplace where effective communication and meaningful engagement with healthcare professionals and patients are more critical than ever, Data360's Fingerprint solution represents a major step forward. For marketers aiming to derive actionable insights from credible data, Data360 is dedicated to turning data into intelligence, driving the industry with innovative solutions that enhance marketing strategies for healthcare professionals.
For more information on Data360 and its offerings, visit their website at Data360 Online.
The Fingerprint solution collects data about online behavior, capturing the intent of HCPs and patients alike. It not only facilitates a deeper understanding of audience needs, but also aligns this intent with Data360's comprehensive Identity Graph. This integration allows for a more profound enrichment of healthcare professional and patient profiles, providing marketers with invaluable insights into their behavioral patterns.
One of the critical features of this expansion is the remarkable lift it generates in the number of opted-in individuals for client programs—reportedly a staggering 7-10 times increase. When utilized within programmatic advertising frameworks, this intent data has resulted in triple-digit increases in engagement rates compared to more traditional data sources.
James J. Miller, President and CEO of Data360, emphasized the significance of capturing audience intent as a means to enhance marketing outcomes. He stated, "Intent reflects the resources and information physicians, HCPs, patients, and caregivers are seeking online now. Capturing audiences at intent is the most valuable, timely, and competitive intelligence for improving marketing program outcomes."
The strategic importance of Data360's Fingerprint technology becomes increasingly clear in light of the ongoing transformation of healthcare marketing. By delivering real-time insights, the tool provides marketers with a competitive edge, enabling them to pinpoint where individuals are positioned within their diagnostic, treatment, and decision-making journeys.
Among the user-friendly applications of Data360's Fingerprint enhancement are various marketing strategies, including Programmatic Advertising, Social Media Campaigns, Email Communications, Real-Time Omnichannel Triggers, and more. These tools are designed to create a seamless experience for professionals navigating the healthcare landscape.
As Data360 continues to evolve its solutions, the company remains committed to empowering marketers with unparalleled access to engage their target audiences effectively. With an intense focus on compliance and ethical data practices, Data360 ensures that its first-party datasets maintain their industry-leading stature. By meticulously extracting audience intent and behavior, the company advocates for the necessity of an identity-first approach that not only meets but exceeds client expectations.
In a marketplace where effective communication and meaningful engagement with healthcare professionals and patients are more critical than ever, Data360's Fingerprint solution represents a major step forward. For marketers aiming to derive actionable insights from credible data, Data360 is dedicated to turning data into intelligence, driving the industry with innovative solutions that enhance marketing strategies for healthcare professionals.
For more information on Data360 and its offerings, visit their website at Data360 Online.
Topics Health）
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