Matrix Solutions Enters Microsoft's ISV Success Program to Enhance Ad Sales Innovation
On February 24, 2025, in a significant leap towards innovation, Matrix Solutions, a prominent provider of media advertising solutions, proudly announced its acceptance into Microsoft's ISV Success Program. This strategic partnership is poised to enhance the capabilities of Matrix Solutions, allowing the company to harness advanced technologies and deliver cutting-edge, AI-powered applications tailored for the media advertising landscape.
The Microsoft ISV Success Program is designed for Independent Software Vendors (ISVs) like Matrix Solutions, offering a comprehensive suite of benefits. Participants gain exclusive access to AI resources, consultations, and developer tools that facilitate the rapid creation and deployment of innovative software applications. By joining this esteemed program, Matrix Solutions not only augments its technological capabilities but also aligns itself with a powerful ecosystem that fosters growth and innovation.
AI Resources: Utilizing Microsoft’s Azure suite, which includes Azure OpenAI and Azure Cognitive Services, Matrix Solutions is now equipped to develop intelligent applications focused on enhanced data privacy and security. These features are crucial in building trust with clients in the fast-evolving advertising industry where consumer data protection is paramount.
Consultations and Support: The program provides Matrix Solutions with personalized guidance and 24/7 access to a global network of experts. This ensures that their solutions are seamlessly integrated and optimized, which is critical for maintaining operational efficiency and addressing client needs promptly.
Developer Tools: With access to development platforms specifically designed to streamline processes, reduce costs, and accelerate time-to-market for new applications, Matrix Solutions is now positioned to respond swiftly to the dynamic demands of the advertising sector.
Mark Gorman, the CEO of Matrix Solutions, expressed enthusiasm about the collaboration, stating, "We are thrilled to join Microsoft's ISV Success Program, which marks a significant milestone in our mission to accelerate the transformation of the media advertising marketplace. By leveraging Microsoft's advanced tools and resources, we're positioned to deliver even more innovative solutions that drive efficiency and growth for our clients."
This collaboration aims to expand Matrix’s reach within Microsoft’s extensive user community. One of the key initiatives is the introduction of modular applications to the Azure Marketplace, which will facilitate easier integration of their flagship product, Monarch, along with upcoming standalone applications. This move is expected to create a more cohesive and efficient ecosystem for media ad sales professionals.
Gregg Owens, Vice President of Technology at Matrix Solutions, also highlighted the potential of the partnership: "This collaboration will accelerate our ability to develop and deploy cutting-edge AI solutions that address the evolving needs of media organizations. We’re excited to leverage these resources to create next-generation applications that will revolutionize media ad sales operations."
Matrix Solutions is not just a technology provider; it plays a pivotal role in empowering the media ad sales industry. The company manages an impressive $13 billion annually in media ad revenue and serves over 10,000 users, boasting a renewal rate exceeding 95%. Furthermore, Matrix has established initiatives like the annual Media Ad Sales Summit and the Media Ad Sales Council (MASC), which unite industry leaders to advance the future of media ad sales.
In conclusion, the partnership between Matrix Solutions and Microsoft signifies a promising step towards innovating the media advertising sector. By harnessing advanced technologies and embracing collaboration, Matrix Solutions is set to redefine norms and continue its commitment to excellence in the industry. For more information on their innovative solutions, visit their official website at matrixformedia.com.
The Microsoft ISV Success Program is designed for Independent Software Vendors (ISVs) like Matrix Solutions, offering a comprehensive suite of benefits. Participants gain exclusive access to AI resources, consultations, and developer tools that facilitate the rapid creation and deployment of innovative software applications. By joining this esteemed program, Matrix Solutions not only augments its technological capabilities but also aligns itself with a powerful ecosystem that fosters growth and innovation.
AI Resources: Utilizing Microsoft’s Azure suite, which includes Azure OpenAI and Azure Cognitive Services, Matrix Solutions is now equipped to develop intelligent applications focused on enhanced data privacy and security. These features are crucial in building trust with clients in the fast-evolving advertising industry where consumer data protection is paramount.
Consultations and Support: The program provides Matrix Solutions with personalized guidance and 24/7 access to a global network of experts. This ensures that their solutions are seamlessly integrated and optimized, which is critical for maintaining operational efficiency and addressing client needs promptly.
Developer Tools: With access to development platforms specifically designed to streamline processes, reduce costs, and accelerate time-to-market for new applications, Matrix Solutions is now positioned to respond swiftly to the dynamic demands of the advertising sector.
Mark Gorman, the CEO of Matrix Solutions, expressed enthusiasm about the collaboration, stating, "We are thrilled to join Microsoft's ISV Success Program, which marks a significant milestone in our mission to accelerate the transformation of the media advertising marketplace. By leveraging Microsoft's advanced tools and resources, we're positioned to deliver even more innovative solutions that drive efficiency and growth for our clients."
This collaboration aims to expand Matrix’s reach within Microsoft’s extensive user community. One of the key initiatives is the introduction of modular applications to the Azure Marketplace, which will facilitate easier integration of their flagship product, Monarch, along with upcoming standalone applications. This move is expected to create a more cohesive and efficient ecosystem for media ad sales professionals.
Gregg Owens, Vice President of Technology at Matrix Solutions, also highlighted the potential of the partnership: "This collaboration will accelerate our ability to develop and deploy cutting-edge AI solutions that address the evolving needs of media organizations. We’re excited to leverage these resources to create next-generation applications that will revolutionize media ad sales operations."
Matrix Solutions is not just a technology provider; it plays a pivotal role in empowering the media ad sales industry. The company manages an impressive $13 billion annually in media ad revenue and serves over 10,000 users, boasting a renewal rate exceeding 95%. Furthermore, Matrix has established initiatives like the annual Media Ad Sales Summit and the Media Ad Sales Council (MASC), which unite industry leaders to advance the future of media ad sales.
In conclusion, the partnership between Matrix Solutions and Microsoft signifies a promising step towards innovating the media advertising sector. By harnessing advanced technologies and embracing collaboration, Matrix Solutions is set to redefine norms and continue its commitment to excellence in the industry. For more information on their innovative solutions, visit their official website at matrixformedia.com.
Topics Business Technology）
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